Skip Detergent: Wardrove stories number 14 — The one i never lend
Tell us about those stories that gave your clothing a very special value at www.skip.com.ar
Your wardrobe is worth more than it costs.
Take care of it with Skip.
Advertising Agency: Altheim Comunicaciones, Buenos Aires, Argentina
Executive Creative Director: Ricky Bianchi
Creative Directors: Darío “Gato” Lecchini, Leo Matylski
Art Directors: Leo Matylski, Leandro “Berta” Bertoia
Copywriters: Darío “Gato” Lecchini, Nico Zarlenga
Senior Account Directors: Elena Barbouth, Julieta Minutillo, Victoria Paterlini
Photographer: Hernán Churba
Published: September 2010
9 comments
Meh.
Will Think for Salary
the special angle should have been highlighted through images - collage. that way it would have added more value. Personal opinion.
Old idea
like but looks bit too forced
bite me
so average!
I love this campaign. Me encanta esta campaña, produce rápida identificación con el receptor. Acerca la marca a la gente.
the idea isn't bad, but the visual i don't know... reminds of some lame spy movie with jackie chan as a nanny
it's wardrobe with "B" not with "V"
I am with Roshan on this one - feels forced.