Skip Detergent: Wardrove stories number 14 — The one i never lend

Tell us about those stories that gave your clothing a very special value at
Your wardrobe is worth more than it costs.
Take care of it with Skip.

Advertising Agency: Altheim Comunicaciones, Buenos Aires, Argentina
Executive Creative Director: Ricky Bianchi
Creative Directors: Darío “Gato” Lecchini, Leo Matylski
Art Directors: Leo Matylski, Leandro “Berta” Bertoia
Copywriters: Darío “Gato” Lecchini, Nico Zarlenga
Senior Account Directors: Elena Barbouth, Julieta Minutillo, Victoria Paterlini
Photographer: Hernán Churba
Published: September 2010

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Roger Keynes's picture
Roger Keynes
5498 pencils


Will Think for Salary

bobby666's picture
1460 pencils

the special angle should have been highlighted through images - collage. that way it would have added more value. Personal opinion.

Guest's picture

Old idea

Roshan Quintus's picture
Roshan Quintus
669 pencils

like but looks bit too forced

bite me

aRianna_.'s picture
281 pencils

so average!

silvi's picture
4172 pencils

I love this campaign. Me encanta esta campaña, produce rápida identificación con el receptor. Acerca la marca a la gente.

kondensofke's picture
338 pencils

the idea isn't bad, but the visual i don't know... reminds of some lame spy movie with jackie chan as a nanny

Guest's picture

it's wardrobe with "B" not with "V"

Dzsoi's picture
5269 pencils

I am with Roshan on this one - feels forced.

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