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Advertising Agency: The Furnace, Sydney, Australia
Executive Creative Director: Rob Martin Murphy
Art Directors: Paul Fenton, Luke Duggan
Copywriter: Andrew Allsop
Photographer: Marc Debnam
Typographer: Greg Boulting
Published: November 2007
Comments
Best use of typography. Ignites three times.
These ads might look good and really highlight the lines, but the lines are horribly weak, and some don't even make sense. I think I would like these better if they were in a language I couldn't understand.
Snapshots and a overworked font don't make an advert. Even if the headlines are mildly amusing.
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