Skins: Ride

Not every rider in the Tour De France takes performance enhancers. Some prefer to wear them.

Advertising Agency: The Furnace, Sydney, Australia
Creative Director / Copywriter: Rob Martin Murphy
Art Director: Paul Fenton
Published: July 2008


Guest commenter's picture
Guest commenter

and the point of halftone is ?

sneakyhands's picture
1857 pencils

no to the concept. why can't this biking accessory just be nice to have on a ride? or essential for THE ride?

pabloaotw's picture
235 pencils

It's ok. But the image is unnecessary. Is a waste of space that would been dedicated to the copy.

renzz's picture
227 pencils

I agree. A clean ad with that copy would have worked better.

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