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Football

Agency: 
Published/Aired: 
June 2008
3713
Description: 

Print advertisment created by The Furnace, Australia for Skins, within the category: Fashion.

Advertising Agency: The Furnace, Sydney, Australia
Executive Creative Director: Rob Martin Murphy
Head of Art: Paul Fenton
Art Director: Luke Duggan
Copywriter: Paul Bootlis
Retoucher: Electric Art

Comments (21)

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Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

scheiß hsv!

Prof's picture
Prof
Activity Score 1449

hihihihi

Quite really.

Guest's picture
Guest

nur der svw!

Guest's picture
Guest

any idea what's this about?

corporal_hicks's picture
corporal_hicks
Activity Score 365

Love the idea, nicely done!

ivan's picture
ivan

It's about the advantage skins clothing gives you.

theanc's picture
theanc
Activity Score 2783

Nice one. Good visual.

Guest's picture
Guest

Very, very nice.

Guest's picture
Guest

I don't think the line explains it well enough. I'm all for leaving the reader a bit to figure out. But this visual could be open to other interpretations, such as the field is that way just to make the match tougher because all the players have so much stamina.

I've seen this idea done with lines on a track moved up in one lane and one side of a tennis court favouring one competitor, and those ones worked much better.

ricklongo's picture
ricklongo
Activity Score 1244

This is very ambiguous. Which team is the Skins-wearing one - the one attacking down or the one attacking up? I'm really not sure. At the same time that attacking "down" could have a lot of advantages (the ball would naturally flow to your attacking field), it also comes with a lot of dowsides (ball way harder to control). Maybe I'm getting too hung on details, but I honestly have no idea which team they intended to be the "favored" one here.

proverbialthought's picture
proverbialthought
Activity Score 278

very clever! I really like the idea behind this, and the execution is spot on!

Guest's picture
Guest

maaaaaaaaaaaaaaaay!!!

ODoyle's picture
ODoyle
Activity Score 260

Oh this is brill fucking brill!!!!

iswanda82's picture
iswanda82
Activity Score 346

very very good perfect!!!!

Guest's picture
Guest

the effects in this campaign are great!! but the tennis court...

Tchabana's picture
Tchabana
Activity Score 103

the efx are great, but the tennis court....

Guest's picture
Guest

it will turn into a disadvantage in second half? :)

hadrianapolis's picture
hadrianapolis
Activity Score 733

it will turn into a disadvantage in second half? :)

blacksmurf's picture
blacksmurf
Activity Score 200

very nice.

easy to say "art director".

LucasPS's picture
LucasPS
Activity Score 523

Love it, for football fans this is amayzing, a litle bit azagerated, but still great!

AXAY555's picture
AXAY555
Activity Score 582

this is a good idea which works perfectly for tennis & rugby
but i think for football its a bad idea, this cannot b an advantage as d ball will keep rolling & it will go to d opposition.

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