PRESENTSFashion

Skins: Football

Advertising Agency: The Furnace, Sydney, Australia
Executive Creative Director: Rob Martin Murphy
Head of Art: Paul Fenton
Art Director: Luke Duggan
Copywriter: Paul Bootlis
Retoucher: Electric Art
Published: June 2008

21 comments

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

scheiß hsv!

Prof's picture
Prof
1453 pencils

hihihihi

Quite really.

Guest's picture
Guest

nur der svw!

Guest's picture
Guest

any idea what's this about?

corporal_hicks's picture
corporal_hicks
365 pencils

Love the idea, nicely done!

ivan's picture
ivan

It's about the advantage skins clothing gives you.

Ivan Raszl, admin of AotW

theanc's picture
theanc
2779 pencils

Nice one. Good visual.

Guest's picture
Guest

Very, very nice.

Guest's picture
Guest

I don't think the line explains it well enough. I'm all for leaving the reader a bit to figure out. But this visual could be open to other interpretations, such as the field is that way just to make the match tougher because all the players have so much stamina.

I've seen this idea done with lines on a track moved up in one lane and one side of a tennis court favouring one competitor, and those ones worked much better.

ricklongo's picture
ricklongo
1244 pencils

This is very ambiguous. Which team is the Skins-wearing one - the one attacking down or the one attacking up? I'm really not sure. At the same time that attacking "down" could have a lot of advantages (the ball would naturally flow to your attacking field), it also comes with a lot of dowsides (ball way harder to control). Maybe I'm getting too hung on details, but I honestly have no idea which team they intended to be the "favored" one here.

proverbialthought's picture
proverbialthought
278 pencils

very clever! I really like the idea behind this, and the execution is spot on!

Guest's picture
Guest

maaaaaaaaaaaaaaaay!!!

ODoyle's picture
ODoyle
260 pencils

Oh this is brill fucking brill!!!!

iswanda82's picture
iswanda82
346 pencils

very very good perfect!!!!

Guest's picture
Guest

the effects in this campaign are great!! but the tennis court...

Tchabana's picture
Tchabana
103 pencils

the efx are great, but the tennis court....

Guest's picture
Guest

it will turn into a disadvantage in second half? :)

hadrianapolis's picture
hadrianapolis
733 pencils

it will turn into a disadvantage in second half? :)

blacksmurf's picture
blacksmurf
200 pencils

very nice.

easy to say "art director".

LucasPS's picture
LucasPS
523 pencils

Love it, for football fans this is amayzing, a litle bit azagerated, but still great!

AXAY555's picture
AXAY555
582 pencils

this is a good idea which works perfectly for tennis & rugby
but i think for football its a bad idea, this cannot b an advantage as d ball will keep rolling & it will go to d opposition.

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