Advertising Agency: The Furnace, Sydney, Australia
Executive Creative Director: Rob Martin Murphy
Head of Art: Paul Fenton
Art Director: Luke Duggan
Copywriter: Paul Bootlis
Retoucher: Electric Art
Published: June 2008
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21 Comments
scheiß hsv!
hihihihi
Quite really.
nur der svw!
any idea what's this about?
Love the idea, nicely done!
It's about the advantage skins clothing gives you.
Nice one. Good visual.
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Very, very nice.
I don't think the line explains it well enough. I'm all for leaving the reader a bit to figure out. But this visual could be open to other interpretations, such as the field is that way just to make the match tougher because all the players have so much stamina.
I've seen this idea done with lines on a track moved up in one lane and one side of a tennis court favouring one competitor, and those ones worked much better.
This is very ambiguous. Which team is the Skins-wearing one - the one attacking down or the one attacking up? I'm really not sure. At the same time that attacking "down" could have a lot of advantages (the ball would naturally flow to your attacking field), it also comes with a lot of dowsides (ball way harder to control). Maybe I'm getting too hung on details, but I honestly have no idea which team they intended to be the "favored" one here.
very clever! I really like the idea behind this, and the execution is spot on!
...
maaaaaaaaaaaaaaaay!!!
Oh this is brill fucking brill!!!!
very very good perfect!!!!
the effects in this campaign are great!! but the tennis court...
the efx are great, but the tennis court....
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it will turn into a disadvantage in second half? :)
it will turn into a disadvantage in second half? :)
very nice.
easy to say "art director".
Love it, for football fans this is amayzing, a litle bit azagerated, but still great!
Todos somos ignorantes, pero no todos ignoramos lo mismo.
this is a good idea which works perfectly for tennis & rugby
but i think for football its a bad idea, this cannot b an advantage as d ball will keep rolling & it will go to d opposition.