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Defy genetics, 1

Agency Network: 
Published/Aired: 
January 2009
Description: 

Print advertisment created by The Furnace, Australia for Skins, within the category: Fashion.

Advertising Agency: The Furnace, Sydney, Australia
Executive Creative Director: Rob Martin Murphy
Head of Art: Paul Fenton
Art Director: Anna Short
Copywriter: Jessica Thompson
Photographer: Andreas Smetana
Retoucher: Electric Art

Comments (8)

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santorini's picture
santorini
Activity Score 60

keep killing people while you are wearing defy genetics...

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

still not convinced..

there's a "making of" at this link..

http://www.thefstopmag.com/?p=590

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Guest's picture
Guest

The "hero" in this picture is Yvonne Strahovski, the Aussie model & lead actress from Chuck.

morse's picture
morse
Activity Score 18006

She seems to enjoy the raid.

I like the campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ginu's picture
ginu
Activity Score 140

:)

Adaddicted's picture
Adaddicted
Activity Score 3435

Poor Art Direction...

withalltherespects

Guest's picture
Guest

really great art direction. the copy is pretty flat. maybe it was too client-directed.

Emran Hayat's picture
Emran Hayat
Activity Score 832

art work looks nice to me.. but killing looks rude

Creativity is a natural extension of our enthusiasm

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