Skin White Whitening Lotion: Queen

Skin White Whitening Lotion: Queen
Average: 3 (61 votes)

Advertising Agency: Advantage Advertising, Jakarta, Indonesia
Creative Director: Rajesh Menon
Art Director: Duvan Desela
Copywriter: Moksa Jiwadana
Producer: Endah Juliastuti
Photographer: Jerry Aurum
Published: July 2010

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31 comments

SAM75's picture
218 pencils
SAM75Monday, July 19, 2010 - 07:12

Betrayal

himanshu prabhakar's picture
475 pencils
himanshu prabhakarMonday, July 19, 2010 - 07:13

Not Clever ..

Himanshu Prabhakar

Adaddicted's picture
3439 pencils
AdaddictedMonday, July 19, 2010 - 07:45

checkmate!

withalltherespects

Guest's picture
GuestMonday, July 19, 2010 - 08:34

cute

Guest's picture
GuestMonday, July 19, 2010 - 09:30

A whitening lotion? You use it and then you turn into MJ? Didn't understand the product.

Guest's picture
GuestMonday, July 19, 2010 - 09:50

campaign not for black beatiful queens!

Robwanali's picture
130 pencils
RobwanaliMonday, July 19, 2010 - 11:29

clever and simple

himanshu prabhakar's picture
475 pencils
himanshu prabhakarMonday, July 19, 2010 - 11:36

Simple but not clever man.

Himanshu Prabhakar

Guest's picture
GuestWednesday, August 4, 2010 - 03:46

Sure its clever, coz its fit with society complex mind, everybody wants to have white skin, especially in Indonesia...

Guest's picture
GuestMonday, July 19, 2010 - 16:11

will be better an image of michael jackson

Guest's picture
GuestTuesday, July 20, 2010 - 10:31

hahahahahahahahhahahahahahahahahaha

ichan's picture
80 pencils
ichanTuesday, July 20, 2010 - 00:13

hmmmm??? my eyebrow is raised...

Guest's picture
GuestTuesday, July 20, 2010 - 01:35

i wonder y the product had to be there. otherwise it wud have worked out wel.

Guest's picture
GuestTuesday, July 20, 2010 - 01:39

nice work

sandipkayal's picture
272 pencils
sandipkayalTuesday, July 20, 2010 - 01:40

nice job

a CREATIVE drop

huh's picture
18 pencils
huhTuesday, July 20, 2010 - 01:48

okay... not very clever, not very weak

--
((((()))))

Hiperion's picture
3148 pencils
HiperionTuesday, July 20, 2010 - 03:09

Come on guys...
Are you kidding me?

cef's picture
555 pencils
cefTuesday, July 20, 2010 - 04:09

What an interesting product it is...
and an interesting world;
some people try to have dark skin with sunbath,
and rest want opposite...
And what an interesting comment it is now...

Guest's picture
GuestTuesday, July 20, 2010 - 06:42

bad imitatition of http://adsoftheworld.com/media/print/ace_white_wins

JopyCunior's picture
169 pencils
JopyCuniorTuesday, July 20, 2010 - 12:32

i could think of at least 5 ways to improve it. not good.

Guest's picture
GuestTuesday, July 20, 2010 - 16:26

this is a horrible ad for a horrible product. you people need to raise your moral compass... TERRIBLE. this is a testimony to racism.

Prime83's picture
503 pencils
Prime83Tuesday, July 20, 2010 - 18:02

Quiero llorar.

Guest's picture
GuestWednesday, July 21, 2010 - 05:01

clever, maybe with a line it would be much better

Guest's picture
GuestWednesday, July 21, 2010 - 12:31

Done before

thisisadv.blogspot.com

Corbeen's picture
1031 pencils
CorbeenFriday, July 23, 2010 - 15:07

stupid connection.

Guest's picture
GuestFriday, July 23, 2010 - 16:33

It really isn't a racist product, I mean yeah it is used for one racial demographic but so are other products. This wouldn't work on someone who is black trying to look white. It is for people (like myself) who are already white and want to even out their tones (because face/hands often get darker than the rest of our body and you tend to look two toned on occasion, or maybe even for awkward tan lines). Cool your jets.

agung_louis's picture
10 pencils
agung_louisFriday, July 23, 2010 - 21:02

wah bagus kl yg bikin orang indonesia ini udah bagus...
i thought it was good.. i love it..

Guest's picture
GuestWednesday, July 28, 2010 - 11:22

If this product is for maintaining your even skin tone it is not coming out in the ad. What the ad says about the product is very direct and unquestionable: It turns blacks to whites. That is extremely racist.

Guest's picture
GuestThursday, July 29, 2010 - 10:39

I think it is to the point of what the product it is selling. Whether or not it is "morally" correct is not an issue.
Soak it up my brown brothers!

Chris's picture
1989 pencils
ChrisTuesday, August 24, 2010 - 22:08

whitening lotion, thought this was popular just in japan.

velle's picture
1556 pencils
velleFriday, November 5, 2010 - 18:50

LOL. i dont know why i LOL'd at that. gay much?