Skin care

Unicef PROAGING. Unicef Survival Kit for children.
In many African countries, every fourth child dies. Basic things like vaccines, mosquito nets and soap help to save children's lives. Every donation help.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Maik Kähler
Art Directors: Maik Kähler, Till Diestel, Amelie Graalfs
Copywriter: Christoph Nann
Photographer: Beatrice Heydiri
Post Production: Alphadog

October 2007


everartz's picture
7609 pencils

thou the art is nice.. i still dont see how the line matches the visual

| Everartz |

soulviamusic's picture
136 pencils


LisAD's picture
446 pencils

they should have stayed with the beauty concept instead of mixing it with survival kit. I understand it, but it's not clear.

jonybeta's picture
364 pencils

The beuty idea with the Kit goes directly to the target, for me its a very nice ad.

Jonathan Betancur

ilovegreatads's picture
312 pencils

the idea's in PRO-AGING as opposed to ANTI-AGING. Should've focused on that.

adrianapr's picture
1238 pencils

Agree. And Unfortunately Unilever did it first, with Dove. They have a Pro-Age line for women 50+... so the word is not new. Anyway I agree they mixed agingm survival, etc... with the aging thing we got it, no need to go on and on about "survival", and getting older, and surviving, etc , we got it!

Kateter's picture
2029 pencils

execution too complicated. not clear enough.

joanna gorilla's picture
joanna gorilla
88 pencils

Bitterness in life can cause complications of urinary tract infection. It can also cause aging.

susilo's picture
14 pencils

I think its 'Pro-Aging' enough.
Good idea, good art direction!

nitin456's picture
133 pencils

art direction is good

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