Skin care

October 2007

Unicef PROAGING. Unicef Survival Kit for children.
In many African countries, every fourth child dies. Basic things like vaccines, mosquito nets and soap help to save children's lives. Every donation help.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Maik Kähler
Art Directors: Maik Kähler, Till Diestel, Amelie Graalfs
Copywriter: Christoph Nann
Photographer: Beatrice Heydiri
Post Production: Alphadog

Comments (10)

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Highest Rated

nitin456's picture
Activity Score 133

art direction is good

everartz's picture
Activity Score 7609

thou the art is nice.. i still dont see how the line matches the visual

| Everartz |

soulviamusic's picture
Activity Score 136


LisAD's picture
Activity Score 446

they should have stayed with the beauty concept instead of mixing it with survival kit. I understand it, but it's not clear.

jonybeta's picture
Activity Score 364

The beuty idea with the Kit goes directly to the target, for me its a very nice ad.

Jonathan Betancur

ilovegreatads's picture
Activity Score 312

the idea's in PRO-AGING as opposed to ANTI-AGING. Should've focused on that.

adrianapr's picture
Activity Score 1238

Agree. And Unfortunately Unilever did it first, with Dove. They have a Pro-Age line for women 50+... so the word is not new. Anyway I agree they mixed agingm survival, etc... with the aging thing we got it, no need to go on and on about "survival", and getting older, and surviving, etc , we got it!

Kateter's picture
Activity Score 2029

execution too complicated. not clear enough.

joanna gorilla's picture
joanna gorilla
Activity Score 88

Bitterness in life can cause complications of urinary tract infection. It can also cause aging.

susilo's picture
Activity Score 14

I think its 'Pro-Aging' enough.
Good idea, good art direction!

nitin456's picture
Activity Score 133

art direction is good