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Advertising Agency: Twenty20 Communications, Melbourne, Australia
Creative Director: Fysh Rutherford
Art Director: Andrew Panozzo
Copywriter: Matt Ellis
Digital Media Developer: Nick Vargheese
Media Planner: Buyer Jane Cook / Media Kitchen
Published: February 2011

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6 comments

everartz's picture
everartz
7611 pencils

average work.. art direction the striking colors arent that good and thats where i say art could've been a lot better...

| Everartz |

luispiter's picture
luispiter
2756 pencils

Hahaha is the better..

kleenex's picture
kleenex
26358 pencils

Could have used better copy.

Pombooie's picture
Pombooie
407 pencils

Seriously, this is a below par campaign. Art directionally it feels really dated, whilst the copy, as mentioned earlier, is grammatically incorrect. Living and working in Sydney, I've come to expect more from Australian advertising agencies, and I certainly would have expected more from a team under the creative directorship of Fysh Rutherford. Very disappointed.

Pombooie's picture
Pombooie
407 pencils

Sorry, I also meant to say that the idea is great, the insight is spot on, it's the execution that is wrong.

adgoodie's picture
adgoodie
176 pencils

Even my sphincter is more talented than this creative team.

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