Skeleton

There is a craftsman in all of us.

Advertising Agency: Y&R Chicago, USA
Executive Creative Director: Ken Erke
Creative Directors: Dave Loew, Jon Wyville
Art Directors: Rainer Schmidt, Ryan Boblett
Copywriters: Tohru Oyasu, Brad Harvey
Photographer: Mark La Favor
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
CCO: Mark Figliulo

Published: 
January, 2008

10 comments

bknowlden's picture
bknowlden
3647 pencils

Really cool piece. Best of the campaign in my opinion.

benjaminbrown's picture
benjaminbrown
439 pencils

Good work, good idea, nicely put together.

richex's picture
richex
18 pencils

OMG! incredibly nice!

borges's picture
borges
66 pencils

WELL DONE!!!!

mikelite's picture
mikelite
1031 pencils

make a big thing out of little things, that isn't too original. just seems like pretty design to me.

http://mikelightman.com/blog

nico juenger's picture
nico juenger
5 pencils

thats cool, great art direction

HemingwayGyro's picture
HemingwayGyro
52 pencils

I like these

capywriter's picture
capywriter
5509 pencils

nice visual... jut ashame that the wrenches that represent the ribs are deformed... or are there wrenches that really look like that?

toyasu's picture
toyasu
4 pencils

Yes, they're called half moon wrenches. There was no digital manipulation of any of the tools and tool parts. Just scale.

Guest's picture
Guest

Lol. "No digital manipulation...just scale." Sorry, that's manipulation. Be authentic or be fake. These are well designed, but have nothing to do with the brand. This is a tear down idea, ie, an idea that most people would throw up on a wall but should be torn down because its just pretty and not thoughtful.

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