Advertisement

Skeleton

Published/Aired: 
January 2008
Description: 

There is a craftsman in all of us.

Advertising Agency: Y&R Chicago, USA
Executive Creative Director: Ken Erke
Creative Directors: Dave Loew, Jon Wyville
Art Directors: Rainer Schmidt, Ryan Boblett
Copywriters: Tohru Oyasu, Brad Harvey
Photographer: Mark La Favor
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
CCO: Mark Figliulo

Comments (10)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

Lol. "No digital manipulation...just scale." Sorry, that's manipulation. Be authentic or be fake. These are well designed, but have nothing to do with the brand. This is a tear down idea, ie, an idea that most people would throw up on a wall but should be torn down because its just pretty and not thoughtful.

bknowlden's picture
bknowlden
Activity Score 3647

Really cool piece. Best of the campaign in my opinion.

benjaminbrown's picture
benjaminbrown
Activity Score 439

Good work, good idea, nicely put together.

richex's picture
richex
Activity Score 18

OMG! incredibly nice!

borges's picture
borges
Activity Score 66

WELL DONE!!!!

mikelite's picture
mikelite
Activity Score 1031

make a big thing out of little things, that isn't too original. just seems like pretty design to me.

http://mikelightman.com/blog

nico juenger's picture
nico juenger
Activity Score 5

thats cool, great art direction

HemingwayGyro's picture
HemingwayGyro
Activity Score 52

I like these

capywriter's picture
capywriter
Activity Score 5509

nice visual... jut ashame that the wrenches that represent the ribs are deformed... or are there wrenches that really look like that?

toyasu's picture
toyasu
Activity Score 4

Yes, they're called half moon wrenches. There was no digital manipulation of any of the tools and tool parts. Just scale.

Guest's picture
Guest

Lol. "No digital manipulation...just scale." Sorry, that's manipulation. Be authentic or be fake. These are well designed, but have nothing to do with the brand. This is a tear down idea, ie, an idea that most people would throw up on a wall but should be torn down because its just pretty and not thoughtful.

Advertisement