Skeena Wild: Oil drum
Our greatest natural resource isn’t oil.
It’s salmon—the lifeblood of the Northwest’s economy and communities. The propose Enbridge oil pipeline through the Skeena threatens this irreplaceable resource. It will cross more than a 1,000 streams and rivers, and risk supertanker oil spills as massive as the Exxon Valdez. Find out more at SkeenaWild.org
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Yusong Zhang
Copywriter: Abeer Verma
Producer: Jim Leith
Retoucher: Richard Parkes
Photographer: Hans Sipma
Published: January 2010
11 Comments
sweet
Done
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Good idea, but execution looks fake.
What hath God wrought
Nice.
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Not strong enough
I like the idea, but agree it looks fake. There's also a typo in the body copy.
DevonDan
I would love it better if the "brands" showed a little more.
It's quite obviously not oil when you have wild salmon written all over the cans.
Yep. Like it. Shame about the glaringly obvious typo!
cool idea
I like this idea. Only I have doubts about execution, it seems way too close to the barrel. I guess it would be stronger if it would still look bit more like three cans placed one on another what looks like barrel. and there was no need for that concrete background to make this metaphor stronger - via versus it mess this metaphor up a little.
dclxvi