Skeena Wild: Oil drum

Our greatest natural resource isn’t oil.
It’s salmon—the lifeblood of the Northwest’s economy and communities. The propose Enbridge oil pipeline through the Skeena threatens this irreplaceable resource. It will cross more than a 1,000 streams and rivers, and risk supertanker oil spills as massive as the Exxon Valdez. Find out more at SkeenaWild.org

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Yusong Zhang
Copywriter: Abeer Verma
Producer: Jim Leith
Retoucher: Richard Parkes
Photographer: Hans Sipma
Published: January 2010

Related videos by Shutterstock

11 comments

CrackerJackWorks's picture
CrackerJackWorks
9352 pencils

sweet

alexander_bickov's picture
alexander_bickov
3279 pencils

Done

morse's picture
morse
13942 pencils

Good idea, but execution looks fake.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Brain-Art's picture
Brain-Art
1101 pencils

Not strong enough

Todster35's picture
Todster35
94 pencils

I like the idea, but agree it looks fake. There's also a typo in the body copy.

satrianee's picture
satrianee
3748 pencils

I would love it better if the "brands" showed a little more.

art.vs.commerce's picture
art.vs.commerce
566 pencils

It's quite obviously not oil when you have wild salmon written all over the cans.

Pombooie's picture
Pombooie
407 pencils

Yep. Like it. Shame about the glaringly obvious typo!

bukaccio's picture
bukaccio
75 pencils

cool idea

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

I like this idea. Only I have doubts about execution, it seems way too close to the barrel. I guess it would be stronger if it would still look bit more like three cans placed one on another what looks like barrel. and there was no need for that concrete background to make this metaphor stronger - via versus it mess this metaphor up a little.

dclxvi

Log in or register to post comments