Skeena: Ecosystems

You're looking at one of the world's most diverse wild salmon ecosystems. So is an oil company.
All five species of wild salmon live in the Skeena. Their presence sustains life well outside its waters. Even our economy benefits, to the tune of $100 million every year. But our progress doesn't have to threaten their numbers. Together, let's welcome development that helps everyone prosper. Learn more at

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Yusong Zhang
Copywriter: Abeer Verma
Producer: Jim Leith
Illustrator: James Hindermeier
Account manager: Tricia Bradshaw

November 2009


bobby666's picture
1460 pencils

nicely taken ahead. overall nice campaign.

morse's picture
17103 pencils

Not too convincing, but nice looking for sure!

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Migzter13's picture
973 pencils

I like the way the copy was placed. Made sure you don't miss out on the REAL picture. good job

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

thedesignaddict's picture
5403 pencils


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