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Highest Rated

Guest's picture
Guest

i agree with doworkson. the ad looks visually good, but i don't think the idea and the tagline is so good.

and...'s picture
and...

I like that he's going up hill.

Disco Munky's picture
Disco Munky
Activity Score 3890

Am I missing something? Skatebording isn't that special so how does it fit with the "Up for anything" line?

It can't just be that he's going up hill. That's boring.

4/10

Doin' it for the points

alberto Villagrán's picture
alberto Villagrán

are you kidding? try skating uphill!
Great art direction!
idea so, so...

Disco Munky's picture
Disco Munky
Activity Score 3890

The fact that skating uphill is difficult doesn't change that this doesn't work.

Idea so so, means that the whole thing is broke and no amount of "great art direction" will fix that.

Doin' it for the points

Ginsberg's picture
Ginsberg
Activity Score 59

Idea is not so so. Is bad. Really bad.

Out-of-work-copywriter.

doworkson's picture
doworkson
Activity Score 242

"Up for anything." is the worst line ever, especially for a beverage. It makes it sound as if drinking this thing is a big risk, like shit dude if you drink Xpress you must have huge balls and be up for anything. it's just not all that appetizing, and the corny visual puns have got to go, especially the afro, come on.

bigpun's picture
bigpun

R u an afro, mr. soria?

Guest's picture
Guest

i agree with doworkson. the ad looks visually good, but i don't think the idea and the tagline is so good.

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