SJ (Swedish Railways): Roadsigns

X 2000. High-speed train.
Effortless travel.

Advertising Agency: King, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriter: Pontus Ekström
Art Director: Alexander Elers

20 comments

Guest's picture
Guest

Perfect message.

Cheerriiee's picture
Cheerriiee
952 pencils

simple , easy to process

Guest's picture
Guest

zooober. liked it.

ambareesha's picture
ambareesha
255 pencils

zooober. message is clear. like it.

- @mbi

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

nice clear

Guest's picture
Guest

good to be clear but for me is too simple

New Nice and Fun's picture
New Nice and Fun
377 pencils

Simple is nice here !

onepointer's picture
onepointer
13 pencils

Easy to catch, I like it

CuriousPencil's picture
CuriousPencil
4227 pencils

Straight to the point (at high speed...). Lovely and worth emulation. Expect to see the same concept everywhere,

Guest's picture
Guest

Nice. And in all great advertising they avoid mentioning the downside.
Once you're at Gothenburg central station, what do you do? Me? I'll go by car thank you!

Francesco1n's picture
Francesco1n
73 pencils
Guest's picture
Guest

It's not similar, it's copy paste

Guest's picture
Guest

It's exactly the same!!! I don't get how this ad is not rated a lot lower. When something is already done, it's worth less than my shirt! Deserves a -3!

Dzsoi's picture
Dzsoi
6363 pencils

You must be kidding... that one is saying women think ahead of their whole life, while men just care about getting laid.

Francesco1n's picture
Francesco1n
73 pencils

In both we have the solution to a problem with two different kind of approach. "Thank God you took high-speed train"; "High-simplicity men:
easier life". Interchangeable.

Guest's picture
Guest

I like the concept but am bothered by the overall art direction. Something about the layout bugs me, not sure what it is. Maybe have them travelling horizontally, and have the left side winding up and down while the train is a straight line? That might drive the point home. There aren't that many detours on my long trips.

Message is on point regardless.

Yarp's picture
Yarp
387 pencils

Like.

Guest's picture
Guest

superb

Sdb's picture
Sdb
1364 pencils

Beautiful.. Love it

shah wali jan's picture
shah wali jan
257 pencils

Perfect message

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