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Sixt: Woman, 4

Sixt: Woman, 4
Your rating: None Average: 4.6 (26 votes)

Which one-way street, Herr Wachmeister?
BMW Cabrios from Sixt.

Wachmeister is a police rank in Germany.

Advertising Agency: Jung von Matt, Germany
Creative Directors: Wolf Heumann, Peter Kirchhoff
Art Director: Vanessa Rabea Schrooten
Copywriter: Lisa Maria Hartwich
Graphic Designer: Felix Taubert
Photographer: Kristian Schuller
Published: Summer 2007

19 Comments

SeanMartin's picture

Hmm. Well, with all that hair in their eyes, I'm not surprised they ask "which sidewalk?"

Not really that well-thought-out, which is a pity because the photography throughout is nicely done.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture

bad as fuck

roman-schwienbacher.com's picture 1027 pencils

i don't know of a convertablet that is messing up hair like this.
not very nice for the car industry.
but still a nice campaign

3pS's picture

Great!

Guest commenter's picture

The opposite of great is bad! And this is bad...fuck hell! And why they took Kristian Schuller when Magnus Winter shot the same pics in the past...

http://www.bransch.net/index.php?cont=portfolio&location=hamburg&id_pe...

TrainRunner's picture 225 pencils

look at the run date...2007.

Guest commenter's picture

because they are badly done. these are nice!

salamandos's picture 1843 pencils

this is "real" advertising which you can find in german airports. apart from this i like
the humour and the photography. well done jvm/elbe.

Guest commenter's picture

this is "real" advertising...this is "real" advertising...dude pls don´t cry! go back to mama´s place
anyway the photography is pretty cool, but the idea is weak! typical german humor!!

salamandos's picture 1843 pencils

what is your point exactly?

Guest commenter's picture

Oh, You are so right. I had no point whatsoever, so I decided to write down some insults to cover
my lack of talent and knowledge concerning advertising. Sorry again, please call me "dumb fuck" from now on. Cheers.

alvinpck's picture 1465 pencils

Cars are aerodynamic nowadays. Are these for rent-a-bike?

...
http://alvinpck.deviantart.com/gallery/

BrettHeart's picture 111 pencils

very cool! Saw it last year. Congratulations "Jung von Matt"

[BrettHeart™]

[BrettHeart™]

dthlb72's picture 508 pencils

These series are good to watch, misleading yet... it doesn't have any flaw for comments. Great Hair Art!

Guest commenter's picture

it fulfills its aim: make people aware of the new convertibles from sixt.
good stuff!

manugon's picture 146 pencils

I'm gonna have to go with a “meh“ on this one

Guest commenter's picture

bad hair day? styling problem? hhmmm...

picktokyo's picture 1410 pencils

what the hell is sixt?

salamandos's picture 1843 pencils

look slightly below the logo

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