Sixt: Woman, 4

Which one-way street, Herr Wachmeister?
BMW Cabrios from Sixt.

Wachmeister is a police rank in Germany.

Advertising Agency: Jung von Matt, Germany
Creative Directors: Wolf Heumann, Peter Kirchhoff
Art Director: Vanessa Rabea Schrooten
Copywriter: Lisa Maria Hartwich
Graphic Designer: Felix Taubert
Photographer: Kristian Schuller
Published: Summer 2007

19 comments

SeanMartin's picture
SeanMartin

Hmm. Well, with all that hair in their eyes, I'm not surprised they ask "which sidewalk?"

Not really that well-thought-out, which is a pity because the photography throughout is nicely done.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

bad as fuck

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

i don't know of a convertablet that is messing up hair like this.
not very nice for the car industry.
but still a nice campaign

3pS's picture
3pS

Great!

Guest commenter's picture
Guest commenter

The opposite of great is bad! And this is bad...fuck hell! And why they took Kristian Schuller when Magnus Winter shot the same pics in the past...

http://www.bransch.net/index.php?cont=portfolio&location=hamburg&id_pe...

TrainRunner's picture
TrainRunner
225 pencils

look at the run date...2007.

Guest commenter's picture
Guest commenter

because they are badly done. these are nice!

salamandos's picture
salamandos
1947 pencils

this is "real" advertising which you can find in german airports. apart from this i like
the humour and the photography. well done jvm/elbe.

Guest commenter's picture
Guest commenter

this is "real" advertising...this is "real" advertising...dude pls don´t cry! go back to mama´s place
anyway the photography is pretty cool, but the idea is weak! typical german humor!!

salamandos's picture
salamandos
1947 pencils

what is your point exactly?

Guest commenter's picture
Guest commenter

Oh, You are so right. I had no point whatsoever, so I decided to write down some insults to cover
my lack of talent and knowledge concerning advertising. Sorry again, please call me "dumb fuck" from now on. Cheers.

alvinpck's picture
alvinpck
1467 pencils

Cars are aerodynamic nowadays. Are these for rent-a-bike?

...
http://alvinpck.deviantart.com/gallery/

BrettHeart's picture
BrettHeart
136 pencils

very cool! Saw it last year. Congratulations "Jung von Matt"

[BrettHeart™]

dthlb72's picture
dthlb72
545 pencils

These series are good to watch, misleading yet... it doesn't have any flaw for comments. Great Hair Art!

Guest commenter's picture
Guest commenter

it fulfills its aim: make people aware of the new convertibles from sixt.
good stuff!

manugon's picture
manugon
146 pencils

I'm gonna have to go with a “meh“ on this one

Guest commenter's picture
Guest commenter

bad hair day? styling problem? hhmmm...

picktokyo's picture
picktokyo
1404 pencils

what the hell is sixt?

salamandos's picture
salamandos
1947 pencils

look slightly below the logo

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