Sixt rent-a-car: Taxi
Did your trip start out horribly?
Sixt will reward you royally!
Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany
Creative Directors: Sascha Hanke, Timm Hanebeck
Art director: Patrik Hartmann
Graphic Designer: Kristian Joshi
Copywriter: Moritz Grub
Illustrator: Sven Bommes


12 Comments
(K-fee) campaign is still residing in my memory and im talking about it til i saw this one... now i dont know what to do!! both campaigns rock!!!! germany rules!!!
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everartz
| Everartz |
These are vile, the illustrations are so old fashioned. The concept is sound though suppose.
I think the style adds to the depressive tone.
I do agree, but i think you can be depressive and grey without using a really old fashioned style.
Although it does make me depressed to think someone got paid for doing them, so I guess they work on that level.
What's old-fashioned?
The illustration style, it just looks kind of 90's to me, by a 6th former in the 1990's, it's an old style.
Very interesting execution. Very memorable.
What the heck is Sixt? And how will they reward me?
exactly. i wonder the same thing.
and personally, im getting tired of seeing the "lets use an ilustration to show a exageration" type of ad.
Also this are so negative, that i cant imagine the positive point of sixt.
didnt get it at all...
this isn't even funny, look at the guy's big sorrow eyes. arn't we all bored since jerry always kicks tom's sorry ass. this doesn't makes smile.
Is the Taxi industry the main competitor for this car rental company? In this case, so is getting late for a meeting because you were looking for a parking spot, to park the rental!