Sixt rent-a-car: Matthias Reim Case

If I can afford a cabrio, so can you.

Matthias Reim, one of the most successful singers in Germany, is broke. He can still afford a fancy sports car though – thanks to Sixt. And so he has re-recovered his greatest hit, "Verdammt, ich lieb dich" ("Damn it, I love you") "Verdammt, ich hab nix" ("Damn it, I've got nothing")

Advertising Agency: Jung von Matt, Germany
Creative Directors: Wolf Heumann, Peter Kirchhoff
Art Director: Vanessa Rabea Schrooten
Copywriter: Lisa Maria Hartwich
Graphic Designers: Felix Taubert, Lars Borker
Account Supervisors: Ann-Kristin Grohsklaus, Sandra Schymetzki
FFF Producer: Julia Cramer
Programmer: Carlos Wallut
Released: Summer 2007

9 comments

krautland's picture
krautland
3216 pencils

borrowed interest, weak idea, shitty photography.
a prime example for why JvM sucks balls.

Pete2's picture
Pete2
712 pencils

If he can afford a Cabrio, I don't want one.

RebeccaR's picture
RebeccaR
12 pencils

agreed!

Rattatat's picture
Rattatat
48 pencils

Simply great

andrej dwin's picture
andrej dwin
937 pencils

works nice for me.
ex-stars are hot now. check out the recent WK portland work, too.

AdArena: Sex Sells
http://www.adarena.net

LTFournier's picture
LTFournier
64 pencils

badddddd

EscolaElisava's picture
EscolaElisava
106 pencils

ex-celebrities was used in a very fresh way by almap bbdo (brasil) some years ago.,for wolswagen
ok, it was local, and i don't think it won global awrards, maybe these germans didnt see.

(the done crowd)

krautland's picture
krautland
3216 pencils

jvm is kinda famous for bad puns and old minor celebs being used in this campaign.

it's ball-to-the-groin humour... essentially lazy writing.

ricklongo's picture
ricklongo
1244 pencils

This has got to be the worst art direction I've ever seen on this site.

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