Sixt rent-a-car: The Underground
Did your trip start out horribly?
Sixt will reward you royally!
Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany
Creative Directors: Sascha Hanke, Timm Hanebeck
Art director: Patrik Hartmann
Graphic Designer: Kristian Joshi
Copywriter: Moritz Grub
Illustrator: Sven Bommes


3 Comments
so, this is a product just for people is not fat???
What are they offering? Special cars for midgets?
http://www.navinharish.org
http://www.navinharish.org

I really don't get it. What brief did this campaign answer to? I know it's cute, but so is my little niece. Why would anyone want to rent a car in the city rush?