Sixt rent-a-car: The Underground

Sixt rent-a-car: The Underground

Did your trip start out horribly?
Sixt will reward you royally!

Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany
Creative Directors: Sascha Hanke, Timm Hanebeck
Art director: Patrik Hartmann
Graphic Designer: Kristian Joshi
Copywriter: Moritz Grub
Illustrator: Sven Bommes

Your rating: None Average: 5.5 (28 votes)

Comments

so, this is a product just for people is not fat???

picturejockey's picture

What are they offering? Special cars for midgets?

http://www.navinharish.org

I really don't get it. What brief did this campaign answer to? I know it's cute, but so is my little niece. Why would anyone want to rent a car in the city rush?