Advertisement

Matthias Reim Case

Agency: 
Published/Aired: 
July 2008
1425
Description: 

Matthias Reim, one of the most successful singers in Germany, is broke. He can still afford a fancy sports car though – thanks to Sixt. And so he has re-recovered his greatest hit, "Verdammt, ich lieb dich" ("Damn it, I love you") "Verdammt, ich hab nix" ("Damn it, I've got nothing")

Print advertisment created by Jung von Matt, Germany for Sixt, within the category: Professional Services.

If I can afford a cabrio, so can you.

Advertising Agency: Jung von Matt, Germany
Creative Directors: Wolf Heumann, Peter Kirchhoff
Art Director: Vanessa Rabea Schrooten
Copywriter: Lisa Maria Hartwich
Graphic Designers: Felix Taubert, Lars Borker
Account Supervisors: Ann-Kristin Grohsklaus, Sandra Schymetzki
FFF Producer: Julia Cramer
Programmer: Carlos Wallut

Comments (9)

Log in or register to post comments
krautland's picture
krautland
Activity Score 3216

borrowed interest, weak idea, shitty photography.
a prime example for why JvM sucks balls.

Pete2's picture
Pete2
Activity Score 720

If he can afford a Cabrio, I don't want one.

RebeccaR's picture
RebeccaR
Activity Score 12

agreed!

Rattatat's picture
Rattatat
Activity Score 48

Simply great

andrej dwin's picture
andrej dwin
Activity Score 937

works nice for me.
ex-stars are hot now. check out the recent WK portland work, too.

AdArena: Sex Sells
http://www.adarena.net

LTFournier's picture
LTFournier
Activity Score 64

badddddd

EscolaElisava's picture
EscolaElisava
Activity Score 106

ex-celebrities was used in a very fresh way by almap bbdo (brasil) some years ago.,for wolswagen
ok, it was local, and i don't think it won global awrards, maybe these germans didnt see.

(the done crowd)

krautland's picture
krautland
Activity Score 3216

jvm is kinda famous for bad puns and old minor celebs being used in this campaign.

it's ball-to-the-groin humour... essentially lazy writing.

ricklongo's picture
ricklongo
Activity Score 1244

This has got to be the worst art direction I've ever seen on this site.

Featured Content

Latest Collections

Advertisement