Sixt: Gibsnisch, 3

Campaign for a fictional car hire company that claims to be cheaper and better than Sixt. But that simply doesn’t exist (“Gibsnisch”).
Landing-Page: http://www.gibsnisch.de

Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany
Creative Directors: Wolf Heumann, Timm Hanebeck, Matthias Rauschen, Bernd Kraemer
Art Directors: Martin Besl, Andreas Ruthemann, Sven Loskill
Copywriter: Peter Kirchhoff, Robert Ehlers
Graphic Designers: Vanessa Rabea Schrooten, Peggy Tsalikis, Felix Taubert, Leif Abraham
Photographer: Emir Haveric
Account Executives: Matthias Maurer, Janet Tischer
Production Company: Effekt Etage

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12 comments

Brema's picture
Brema
192 pencils

is that glow coming from the headlight or from the girls *&$@y?

Strike two stones with one bird

leaking bucket.'s picture
leaking bucket.
136 pencils

Go into the light my son.

krautland's picture
krautland
3204 pencils

another weak campaign courtesy of jvm, europe's most overrated shop.

the "fake rental company" won't fool any german for a second, demoting the url to be some kind of plea to interact with the campaign in spite of having given it away. it gets worse: sixt charges a pretty penny -like all rental car companies do- and you're basically informing the audience that yes, the situation sucks for you but suck it up 'cause there ain't nothing better out there. did I mention the type treatment is beyond clumsy?

at least we get to see a glowing clitoris. if that didn't get you to see a doc about that burning sensation when you pee, nothing will.

miko1aj's picture
miko1aj
3097 pencils

I like it. It's brave from the side of client and I personally don't think it will end just like krautland said above. It's simple statement that no ones cheaper. Even if You realize that rental companies charge lot of money even then still – Sixt is the cheapest and this is all what this ad says.

krautland's picture
krautland
3204 pencils

how is repeating a strategy everyone and their grandma have tried since 1862 brave? it's delusional to still think this will get them anywhere.

miko1aj's picture
miko1aj
3097 pencils

I think brave is publish commercial saying that some one's cheaper than You. I work in strange market so maybe that sounds crazy for You for that reason. Stay well.

krautland's picture
krautland
3204 pencils

yes, it would be brave to say someone else is cheaper if the other company existed.
this company however is fake.

miko1aj's picture
miko1aj
3097 pencils

okay. I didn't noticed that this particular name of that fake company means "doesn't exist". I thought it's some meaningless name and then (through PR for example) you're informed about whole thing.

Brema's picture
Brema
192 pencils

If the girl with the glowing kit comes as part of the package than am sold

Strike two stones with one bird

Crisp One's picture
Crisp One
2007 pencils

is this some new STD

......hmmmm..... Flashlightis

When Pfizer come out with a cream for it, I want THAT account.

DOGSOLDIER46's picture
DOGSOLDIER46
35 pencils

Yes this type of advertising has been done to death..
This is not innovative. Just sex and cars.
Did you not pay attention in a History of Advertising class?
Check out the Pirelli, Porsche and Lamborghini ads of the 80's... Sex chic shot to death..Move along..nothing to see here!

brainzed's picture
brainzed
652 pencils

Oh my god! You didn't get this campaign at all…

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