Sixt: Gibsnisch, 2

Campaign for a fictional car hire company that claims to be cheaper and better than Sixt. But that simply doesn’t exist (“Gibsnisch”).

Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany
Creative Directors: Wolf Heumann, Timm Hanebeck, Matthias Rauschen, Bernd Kraemer
Art Directors: Martin Besl, Andreas Ruthemann, Sven Loskill
Copywriter: Peter Kirchhoff, Robert Ehlers
Graphic Designers: Vanessa Rabea Schrooten, Peggy Tsalikis, Felix Taubert, Leif Abraham
Photographer: Emir Haveric
Account Executives: Matthias Maurer, Janet Tischer
Production Company: Effekt Etage

June 2008


Brema's picture
192 pencils

hum drum ho hum

Strike two stones with one bird

krautland's picture
3216 pencils

I wonder if the copywriter actually speaks german. his grammar is horrible.

DOGSOLDIER46's picture
35 pencils

Yes this type of advertising has been done to death..
This is not innovative. Just sex and cars.
Did you not pay attention in a History of Advertising class?
Check out the Pirelli, Porsche and Lamborghini ads of the 80's... Sex chic shot to death..Move along..nothing to see here!

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