Sixt: Gibsnisch, 1

Campaign for a fictional car hire company that claims to be cheaper and better than Sixt. But that simply doesn’t exist (“Gibsnisch”).
Landing-Page: http://www.gibsnisch.de

Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany
Creative Directors: Wolf Heumann, Timm Hanebeck, Matthias Rauschen, Bernd Kraemer
Art Directors: Martin Besl, Andreas Ruthemann, Sven Loskill
Copywriter: Peter Kirchhoff, Robert Ehlers
Graphic Designers: Vanessa Rabea Schrooten, Peggy Tsalikis, Felix Taubert, Leif Abraham
Photographer: Emir Haveric
Account Executives: Matthias Maurer, Janet Tischer
Production Company: Effekt Etage

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11 comments

Brema's picture
Brema
192 pencils

people need to learn about proportions before attempting such awful montages

Strike two stones with one bird

AMOXITO's picture
AMOXITO
12 pencils

Her right hand looks odd (no thumb?).

Berlini89's picture
Berlini89
45 pencils

great ad! great website!!!!!

krautland's picture
krautland
3204 pencils

lay off the jaegermeister, kid.
the ad is shit and so is the website.

m4ndy's picture
m4ndy
4 pencils

o el carro es chiquita.. o la modelo es enorme!!!

DOGSOLDIER46's picture
DOGSOLDIER46
35 pencils

Yes this type of advertising has been done to death..
This is not innovative. Just sex and cars.
Did you not pay attention in a History of Advertising class?
Check out the Pirelli, Porsche and Lamborghini ads of the 80's... Sex chic shot to death..Move along..nothing to see here!

krautland's picture
krautland
3204 pencils

Did you not pay attention in a History of Advertising class?

oh, you are a bromfield man. art center represent!

eliaen's picture
eliaen
135 pencils

Well, I'm not a fan of JvM, but this thing is good.

Their only mistake was, not sending enough explanatory copy for Ivan to post with this piece.

This ads very clicheed to the max with bad photoshop, etc. to create a fictional competitor that pretended to cost-cut his competitor (the client this was made for) Sixt. If you visited the homepage, you might understand it...

krautland's picture
krautland
3204 pencils

I visited the homepage and want my two minutes back.
the ad is shit and so is the site. the whole idea blows monkey cock.

DOGSOLDIER46's picture
DOGSOLDIER46
35 pencils

Yes, I understood the concept of the ad... man.
I agree with ellaen on so many levels. "This ads very clicheed to the max with bad photoshop!"
If you have to go to the webpage to get an understanding of the ad..which I did...
Advertising dollars were wasted as well as time commenting on this piece...blah blah blah.
Oh, not a bromfield man... 20 plus years of advertising experience with Porsche, Lamborghini, Cadillac, Playboy, Coca Cola and Budweiser etc, etc... blah blah blah.

eliaen's picture
eliaen
135 pencils

It's interesting, how everybody seems to know everything much better then anybody else, but then on the flip side most of the commenters here can't even write a decent sentence without the use of cock, dick, sucks, ass, fuck, etc.

The more I visit this forum, the more I get the feeling it is infested by little thiny self-indulgent creatures that need to get layd big time.

Can't you people try to keep your discussion focus on the subject? Or do you all have to curse, because you're so bad that no creative director in his right mind wastes his time to listen to you and you therefore have to dispose your emotional garbage into the internet?

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