Sixt: Gibsnisch, 1
Campaign for a fictional car hire company that claims to be cheaper and better than Sixt. But that simply doesn’t exist (“Gibsnisch”).
Landing-Page: http://www.gibsnisch.de
Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany
Creative Directors: Wolf Heumann, Timm Hanebeck, Matthias Rauschen, Bernd Kraemer
Art Directors: Martin Besl, Andreas Ruthemann, Sven Loskill
Copywriter: Peter Kirchhoff, Robert Ehlers
Graphic Designers: Vanessa Rabea Schrooten, Peggy Tsalikis, Felix Taubert, Leif Abraham
Photographer: Emir Haveric
Account Executives: Matthias Maurer, Janet Tischer
Production Company: Effekt Etage
11 Comments
people need to learn about proportions before attempting such awful montages
Strike two stones with one bird
Her right hand looks odd (no thumb?).
great ad! great website!!!!!
lay off the jaegermeister, kid.
the ad is shit and so is the website.
o el carro es chiquita.. o la modelo es enorme!!!
Yes this type of advertising has been done to death..
This is not innovative. Just sex and cars.
Did you not pay attention in a History of Advertising class?
Check out the Pirelli, Porsche and Lamborghini ads of the 80's... Sex chic shot to death..Move along..nothing to see here!
Did you not pay attention in a History of Advertising class?
oh, you are a bromfield man. art center represent!
Well, I'm not a fan of JvM, but this thing is good.
Their only mistake was, not sending enough explanatory copy for Ivan to post with this piece.
This ads very clicheed to the max with bad photoshop, etc. to create a fictional competitor that pretended to cost-cut his competitor (the client this was made for) Sixt. If you visited the homepage, you might understand it...
I visited the homepage and want my two minutes back.
the ad is shit and so is the site. the whole idea blows monkey cock.
Yes, I understood the concept of the ad... man.
I agree with ellaen on so many levels. "This ads very clicheed to the max with bad photoshop!"
If you have to go to the webpage to get an understanding of the ad..which I did...
Advertising dollars were wasted as well as time commenting on this piece...blah blah blah.
Oh, not a bromfield man... 20 plus years of advertising experience with Porsche, Lamborghini, Cadillac, Playboy, Coca Cola and Budweiser etc, etc... blah blah blah.
It's interesting, how everybody seems to know everything much better then anybody else, but then on the flip side most of the commenters here can't even write a decent sentence without the use of cock, dick, sucks, ass, fuck, etc.
The more I visit this forum, the more I get the feeling it is infested by little thiny self-indulgent creatures that need to get layd big time.
Can't you people try to keep your discussion focus on the subject? Or do you all have to curse, because you're so bad that no creative director in his right mind wastes his time to listen to you and you therefore have to dispose your emotional garbage into the internet?