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Myopie, Who is your daddy

Agency: 
Published/Aired: 
April 2012
Description: 

What you see isn't always true

Advertising Agency: JWT, Tunis, Tunisia
Executive Creative Director: El Zoghlami Ahmed
Art Director / Copywriter: M'Timet Racem
Copywriter: Bedioui Azyz
Photographer: Chalghoum Karim
3D: UNIK
Planner: Kaddour Hazem

Comments (11)

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Highest Rated

billbernbach's picture
billbernbach
Activity Score 242

poor ad

pinkpink's picture
pinkpink
Activity Score 27

like it :)

Tuco's picture
Tuco
Activity Score 289

Didn´t get it.

HellFish's picture
HellFish
Activity Score 185

Obvious.

Tuco's picture
Tuco
Activity Score 289

So can you call captain obvious to come here and explain it. I see a blury image of some men in towels, and then through the glasses I can see that they are gay, is just that?

narahyanfong's picture
narahyanfong
Activity Score 30

love it! lol

Wordfruit's picture
Wordfruit
Activity Score 1023

A long way from Specsavers still.

There are some ads that use this broad concept really well: making a mistake due to not seeing properly.

(I'm not even sure if you're attempting to communicate a mistake in these.)

But I suggest you fill a stack of paper with ideas on how to communicate mistakes, if that's what you want to do. Pick the best. I don't think these will be the ones you pick.

If you're only trying to say that the glasses allow people to see clearly, again, I think this could be done better. And I'd wonder if that idea would be interesting enough for the ad.

advocate's picture
advocate
Activity Score 268

a nice catalogue idea

kalankji's picture
kalankji
Activity Score 229

so dont bother to see

salil.sharma's picture
salil.sharma
Activity Score 2428

good job

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture
kleenex
Activity Score 43473

good idea.

billbernbach's picture
billbernbach
Activity Score 242

poor ad

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