SIVO Lenses: Myopie, Who is your daddy

What you see isn't always true

Advertising Agency: JWT, Tunis, Tunisia
Executive Creative Director: El Zoghlami Ahmed
Art Director / Copywriter: M'Timet Racem
Copywriter: Bedioui Azyz
Photographer: Chalghoum Karim
3D: UNIK
Planner: Kaddour Hazem

11 comments

pinkpink's picture
pinkpink
27 pencils

like it :)

Tuco's picture
Tuco
285 pencils

Didn´t get it.

HellFish's picture
HellFish
177 pencils

Obvious.

Tuco's picture
Tuco
285 pencils

So can you call captain obvious to come here and explain it. I see a blury image of some men in towels, and then through the glasses I can see that they are gay, is just that?

narahyanfong's picture
narahyanfong
30 pencils

love it! lol

Wordfruit's picture
Wordfruit
1023 pencils

A long way from Specsavers still.

There are some ads that use this broad concept really well: making a mistake due to not seeing properly.

(I'm not even sure if you're attempting to communicate a mistake in these.)

But I suggest you fill a stack of paper with ideas on how to communicate mistakes, if that's what you want to do. Pick the best. I don't think these will be the ones you pick.

If you're only trying to say that the glasses allow people to see clearly, again, I think this could be done better. And I'd wonder if that idea would be interesting enough for the ad.

advocate's picture
advocate
268 pencils

a nice catalogue idea

kalankji's picture
kalankji
229 pencils

so dont bother to see

salil.sharma's picture
salil.sharma
2278 pencils

good job

kleenex's picture
kleenex
32502 pencils

good idea.

billbernbach's picture
billbernbach
242 pencils

poor ad

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