SIVO Lenses: Myopie, Kidnapping

What you see isn't always true

Advertising Agency: JWT, Tunis, Tunisia
Executive Creative Director: El Zoghlami Ahmed
Art Director / Copywriter: M'Timet Racem
Copywriter: Bedioui Azyz
Photographer: Chalghoum Karim
3D: UNIK
Planner: Kaddour Hazem

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11 comments

pinkpink's picture
pinkpink
27 pencils

loool great job :)

alausa's picture
alausa
1414 pencils

See true.

Let what you see be what you see.

Work by sight, not by faith.

See things for what they truly are.

...

10pencils's picture
10pencils
148 pencils

Nice concept. Born from a very real insight. But I think the copy line could have been crispier... something like, "see the real picture" or "see it as it is". It's also evident that the blurred pictures have been altered in terms of the models' poses.

Asides from that though, it's a great job.

10pencils's picture
10pencils
148 pencils

Nice concept. Born from a very real insight. But I think the copy line could have been crispier... something like, "see the real picture" or "see it as it is". It's also evident that the blurred pictures have been altered in terms of the models' poses.

Asides from that though, it's a great job.

Jefferson's picture
Jefferson
181 pencils

why do you need to promote the very basic function?

bate_palmas's picture
bate_palmas
1479 pencils

I'm glad somebody pointed this out.

nemesis's picture
nemesis
761 pencils

absolutely true... how are these any different from other prescription glasses?

narahyanfong's picture
narahyanfong
30 pencils

lmao cool idea

Tuco's picture
Tuco
283 pencils

Are you really lyao with this?

ceronauta's picture
ceronauta
121 pencils

super

Las ideas

10pencils's picture
10pencils
148 pencils

@nemesis: do prescription glasses offer any other benefit? The product is what it is, so until prescription glasses come with x-ray, heat vision and zoom lens options, I commend the team for discovering a unique way to express a usual benefit.

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