Advertising Agency: Zoo Advertising, Shanghai, China
Creative Director:Alex Sean
Art Director:Stephen Zou
Copywriter:Sandy Sang
Photographer:Taurus
Published: June 2007
to me, having both, what looks to be, real cocaine (on credit card) and symbolic cocaine (the dress) in the same ad doesn't work, either use one or the other like that ad where the shoelace looks like a line of nose candy.
an EXTREMELY similar ad was featured in mario pricken's "creative advertising" book. the differences: it was an ad for shoes (she was snorting the shoelace), it was simpler and it was done first.
IF YOU CAN WRITE SIMPLE ENGLISH, DON'T DO ENGLISH ADS! Ohhh, and don't do English typo ads as well! PS: However, I liked the 'dot' on the leftmost picture! Nice touch!
This ad is genuis. Sisley likes to push the envelope with advertising, and they have succeeded. And as for those of you who think Chase credit cards might sue, know that every use of trademarked material has been permitted by the company.
In the recent days, images which are told to be part of the new Sisley advertising campaign have been published in internet.
One of these images shows some girls "sniffing a vest". The allusion to drugs and alcohol is more than clear. We would like to clearly state that the Sisley brand (and the Benetton company) has nothing to do with these images and therefore we refuse to be linked with them.
Please also note that these images infringe Benetton's rights in the Sisley trademark. Our Legal Department has therefore been retained to take all advisable actions to protect the company's rights and interests.
The next Sisley campaign will instead have a very special testimonial, Stephanie Seymour, worldwide recognized as an icon of fashion and beauty.
any smart person knows that a product or brand is never gonna make this type of advertising, I mean, who would actually like their brand to be associated with drugs? it's just absurd.
any smart person knows that a product or brand is never gonna make this type of advertising, I mean, who would actually like their brand to be associated with drugs? it's just absurd.
any smart person knows that a product or brand is never gonna make this type of advertising, I mean, who would actually like their brand to be associated with drugs? it's just absurd.
I agree with above this is an awful subject to choose in a fashion 'leader' ad. it sends all the wrong messages and will only get the womens lobby hitting out at irresponsible ads.
It fits previous shock campaigns
I fear we in the ad industry will suffer from such poorly thought through executions...
i don't suppose any 1 know the actual agency website or a site 4 the photographer. i am a photography student and am trying to write as essay on this advertisement.
Thank you for your attention ! Snow is here , sending the update news to you ! - Snow,garment4usa5@gmail.com
Garment4u.Co.,Ltd , Good quality and fashion designs for you !Promotion products Bikinis : $ 10 per , T-shirts : $ 8 per , Pants : $ 12 per .
Minimum order quantity is 10 pcs per design !
Thank you for your attention ! Snow is here , sending the update news to you ! - Snow,garment4usa5@gmail.com
Garment4u.Co.,Ltd , Good quality and fashion designs for you !Promotion products Bikinis : $ 10 per , T-shirts : $ 8 per , Pants : $ 12 per .
Minimum order quantity is 10 pcs per design !
Thank you for your attention ! Snow is here , sending the update news to you ! - Snow,garment4usa5@gmail.com
Garment4u.Co.,Ltd , Good quality and fashion designs for you !Promotion products Bikinis : $ 10 per , T-shirts : $ 8 per , Pants : $ 12 per .
Minimum order quantity is 10 pcs per design !
Thank you for your attention ! Snow is here , sending the update news to you ! - Snow,garment4usa5@gmail.com
Garment4u.Co.,Ltd , Good quality and fashion designs for you !Promotion products Bikinis : $ 10 per , T-shirts : $ 8 per , Pants : $ 12 per .
Minimum order quantity is 10 pcs per design !
Comments
from what i hear its a pretty good fashion line
-SCRATCH 'N' SNIFF
it's called BLOW! it will blow your brains out!
Sincerely,
Arnold Santillan
714-206-2459
this sucks
It blows, actually.
i agree with spanky, this isnt good for the fahion world and for the young teen girls who look at these. Im really suprised SISLEY ran this.
Didn't Bocage or somebody else do this - was even on the cover of Archive a while back
C
--
http://cc-portfolio.blogspot.com
http://www.selectiveamnesia.org
http://www.flickr.com/photos/ravages
Yeah (: to the point (chek out the nipple in the left)
If I am CHASE Credit card I would be offended by this. Good point (nipple)
Sincerely,
Arnold Santillan
714-206-2459
send this link to chase and see if they sue
1. please let me know if the chase vs sisley case happen...i really wanna know...:P
2. maybe the nipple is the part of art direction?
end of joy, enjoy
fashioin? what does it mean?
fashioin
heroin
get it?
end of joy, enjoy
hmm right, but cocaine (:
This can't be serious.
to me, having both, what looks to be, real cocaine (on credit card) and symbolic cocaine (the dress) in the same ad doesn't work, either use one or the other like that ad where the shoelace looks like a line of nose candy.
an EXTREMELY similar ad was featured in mario pricken's "creative advertising" book. the differences: it was an ad for shoes (she was snorting the shoelace), it was simpler and it was done first.
MattCrump.com
yeah, i remember that. but that one was obviously funny. this one is taking itself way too seriously like most fashion ads.
That's the Bocage ad I was talking about.
C
--
http://cc-portfolio.blogspot.com
http://www.selectiveamnesia.org
http://www.flickr.com/photos/ravages
this ideas been done already with womens shoes, cant think of the client,but definitely done.
If it doesn't sell, its not creative.
The most awful thing is the right girl's face...Uaaaghhh!!!
Young people can NEVER see that...
scuba steve, that campaign is featured in Luerzer's. The people are schnarfing the white shoe laces. I've seen it as well.
This is a blatant rip off.
Or it could be just coincidental.
I like the idea of this ad. And it's for fashion. Controversy is what they want. Isn't that how Benetton gets famous?
This is totally insane, absolutely ludicrous. How could Sisley let this run I hope it's purely a rejected concept.
Agree with Juancho, her face is utterly disgusting, what would her parents think!
IF YOU CAN WRITE SIMPLE ENGLISH, DON'T DO ENGLISH ADS! Ohhh, and don't do English typo ads as well! PS: However, I liked the 'dot' on the leftmost picture! Nice touch!
"Bowww Wowww"
DON'T DO ENGLISH ADS……
enjoy life, enjoy cocaine.
Sincerely,
Arnold Santillan
714-206-2459
Digg it: http://digg.com/offbeat_news/Advertising_gone_wrong_PIC
done to death
This ad is genuis. Sisley likes to push the envelope with advertising, and they have succeeded. And as for those of you who think Chase credit cards might sue, know that every use of trademarked material has been permitted by the company.
Statement on a fake Sisley campaign
20 July, 2007
In the recent days, images which are told to be part of the new Sisley advertising campaign have been published in internet.
One of these images shows some girls "sniffing a vest". The allusion to drugs and alcohol is more than clear. We would like to clearly state that the Sisley brand (and the Benetton company) has nothing to do with these images and therefore we refuse to be linked with them.
Please also note that these images infringe Benetton's rights in the Sisley trademark. Our Legal Department has therefore been retained to take all advisable actions to protect the company's rights and interests.
The next Sisley campaign will instead have a very special testimonial, Stephanie Seymour, worldwide recognized as an icon of fashion and beauty.
For further information: paoletti@sisley.com
www.sisley.com
www.benettongroup.com/press
www.benettonpress.mobi
i have a feeling this will hold up as my favorite post of the day.
who could have actually believed that an ad with a spelling mistake would be made public? it's just stupid.
any smart person knows that a product or brand is never gonna make this type of advertising, I mean, who would actually like their brand to be associated with drugs? it's just absurd.
any smart person knows that a product or brand is never gonna make this type of advertising, I mean, who would actually like their brand to be associated with drugs? it's just absurd.
any smart person knows that a product or brand is never gonna make this type of advertising, I mean, who would actually like their brand to be associated with drugs? it's just absurd.
walk the line..
I agree with above this is an awful subject to choose in a fashion 'leader' ad. it sends all the wrong messages and will only get the womens lobby hitting out at irresponsible ads.
It fits previous shock campaigns
I fear we in the ad industry will suffer from such poorly thought through executions...
Hello! Good Site! Thanks you! pfqfpqzhopnswu
i think that tihis in not a adict ads.
yeah
i'm actually doing an essay on these ads ,believe it or not
i would like to be part of that party........
i don't suppose any 1 know the actual agency website or a site 4 the photographer. i am a photography student and am trying to write as essay on this advertisement.
any help would be appreciated
:-)
Thank you for your attention ! Snow is here , sending the update news to you ! - Snow,garment4usa5@gmail.com
Garment4u.Co.,Ltd , Good quality and fashion designs for you !Promotion products Bikinis : $ 10 per , T-shirts : $ 8 per , Pants : $ 12 per .
Minimum order quantity is 10 pcs per design !
http://picasaweb.google.com/ladiesfashionforyou
Snow,garment4usa5@gmail.com
May your business great successfully !
Thank you for your attention ! Snow is here , sending the update news to you ! - Snow,garment4usa5@gmail.com
Garment4u.Co.,Ltd , Good quality and fashion designs for you !Promotion products Bikinis : $ 10 per , T-shirts : $ 8 per , Pants : $ 12 per .
Minimum order quantity is 10 pcs per design !
http://picasaweb.google.com/ladiesfashionforyou
Snow,garment4usa5@gmail.com
May your business great successfully !
Thank you for your attention ! Snow is here , sending the update news to you ! - Snow,garment4usa5@gmail.com
Garment4u.Co.,Ltd , Good quality and fashion designs for you !Promotion products Bikinis : $ 10 per , T-shirts : $ 8 per , Pants : $ 12 per .
Minimum order quantity is 10 pcs per design !
http://picasaweb.google.com/ladiesfashionforyou
Snow,garment4usa5@gmail.com
May your business great successfully !
Thank you for your attention ! Snow is here , sending the update news to you ! - Snow,garment4usa5@gmail.com
Garment4u.Co.,Ltd , Good quality and fashion designs for you !Promotion products Bikinis : $ 10 per , T-shirts : $ 8 per , Pants : $ 12 per .
Minimum order quantity is 10 pcs per design !
http://picasaweb.google.com/ladiesfashionforyou
Snow,garment4usa5@gmail.com
May your business great successfully !
Post new comment