Sisal: Rubber duck

Playing is fun if you don't push it too far.
Every game has its own rules. But there is one for all: knowing when to stop. Before it is no more fun. Excesses can ruin everything, even the most innocent and safe games. Sisal

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Claudia Bavelloni
Art Directors: Francesco Fallisi, Andrea Pioppi
Copywriters: Claudia Bavelloni, Livia Cappelletti
Account Director: Germano Guerriero
Account Executive: Romina Cattaneo
Art Buyer: Virginia Salvucci
Photographer: Giacomo Biagi
Photographer Agent: DV Milano

October, 2009


Prof's picture
1449 pencils

Horrendous retouching and the "concept" doesnt fit onto any of those except maybe the daisy one. Just plain bad. Failure from Italy again, IMHO.

Quite really.

silvi's picture
4172 pencils

This is not good. Sorry.

everartz's picture
7609 pencils

maybe this one makes sense... for the others, it was a total waste of time

| Everartz |

mpared's picture
562 pencils

i love it maybe its just me...

Guest's picture

what's the point??? stop kids from playing? who's the target group? little kids who excessivly play?
sorry guys, you went way off.

john ler's picture
john ler
667 pencils

The only way to make it less boring and to stress the danger would have been to put a dead child in the bath.
Sorry but that's it.

Juan Cabral's picture
Juan Cabral
709 pencils

Every junior art director has a rubber duck .psd in his files...

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

mikeelrapido's picture
1929 pencils

This one is the best of 3.. Great!


Guest's picture

its for gambling. i think it's an effective concept. i got have to read the copy.

Misstree's picture
425 pencils

This campaign just doesn't make any sense. How does making things bigger/tougher make it pushing it too far??? If you are talking about gambling responsibly, you've got to show some danger attached to pushing the limits. Or else the gambler would hold his sides and laugh at this! Like, for the hopscotch one, maybe the edge of the game could end at the edge of a cliff. You could show some little stones falling over to indicate the person has fallen down. Or in this duck one, you could show a person's hands dangling at the side of the tub, obviously drowned by the huge duck. Then you are saying "Look out! taking it too far is not good for you!". that's what missing here - the warning.


Not all who wander are lost.

Guest's picture

too preachy..bad.

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