Sisal Gambling responsibility: Hopscotch

this one is better

Knowing when to stop your body copy is also a good thing. Not bad if they tighten it up.

I like it.

i think this one is good..

I like the look of this one. idea is so so

Sisal, I think is lottery game. I don't get the message. Are trying to say that playing too much lottery can be bad. Is not showing why it's bad in this campaign. Especially this one and rubber ducky. They refer to kids. Kids don't play the lottery. Can someone help in translation? What are they trying to say?

The image doesnt says anything about "know when to stop", except for the text of course : /

These exaggeration don't make the game more dangerous.
It's cute and nothing more. Might have been ok for a kid's energydrink (even if seen dozen of times) but definitely not for gambling games !!!
Spend one night in a casino guys.

So wrong, so basic.

good. but who is your target..

yes this is good but for whom ?

Sisal is the italian agency for gaming (not only lottery). There is a lot of people in this country that is addicted with games like scratch&win, superenalotto, lotto etc.. A lot of housewives, workmen, pensioners (this is the target of this campaign, I suppose) waste all their money gaming everiday and compromising their lives and harming their relavites.
I think is a good work but probably not strong enough to hit the nail on the head of a gaming raped mind.

It´s not good. You guys like the visual. But what does it communicate? If you hop too much you get muscular? It´s plain wrong because they´re only demonizing innocent games.

Hopscotch is prohibited in creative advertising since last century.

I think that this one is good, but not as good as the one with big duck.. :)

There was an ad done in Canada with the exact same visual. But it was some food that gave kid's more energy. "Keeps kids going and going" was the line, or something to that nature. I think it was done by DDB Toronto.

Made way more sense than this ad about gambling. Sorry I can't find the link.

This looks like fun to me! I would love to play a game of hopscotch like this! This campaign just doesn't make any sense. How does making things bigger/tougher make it pushing it too far??? If you are talking about gambling responsibly, you've got to show some danger attached to pushing the limits. Or else the gambler would hold his sides and laugh at this! Like, for instance...in the hopscotch one, maybe the edge of the game could end at the edge of a cliff. You could show some little stones falling over to indicate the person has fallen down. Or in this duck one, you could show a person's hands dangling at the side of the tub, obviously drowned by the huge duck. Then you are saying "Look out! taking it too far is not good for you!". that's what missing here - the warning.

good one..
good idea