Sisal Gambling responsibility: Daisy
Playing is fun if you don't push it too far.
Every game has its own rules. But there is one for all: knowing when to stop. Before it is no more fun. Excesses can ruin everything, even the most innocent and safe games. Sisal
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Claudia Bavelloni
Art Directors: Francesco Fallisi, Andrea Pioppi
Copywriters: Claudia Bavelloni, Livia Cappelletti
Account Director: Germano Guerriero
Account Executive: Romina Cattaneo
Art Buyer: Virginia Salvucci
Photographer: Giacomo Biagi
Photographer Agent: DV Milano



10 Comments
Like it. Not sure about the copy.
Where's the game here?
next.
the only one that works for me is the first.
does putting things together as such make it an ad?
| Everartz |
Great ! No doubt a poker addict would immediatly relate to such a strong message !
LOSERS !!
can gamblers understand this ? I cant
bite me
Good text but bad execution..
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oh my god.. can any gambler explain this to me?
must be a gamler thing
I don't get this
love it
The image is very suggestive for some online casino games such as roulette. The round flower represents the fragility of the odds and the fact that it can lose it's petals shows that gambling can easily go wrong. A daisy usually has around 10 petals but this image show that a gambler might need a lot more of them if he pushes it too far.