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Elliot

Agency: 
Published/Aired: 
May 2011
Description: 

I wish we never had children.
What you say during divorce lasts forever.

Advertising Agency: 180 Amsterdam, Netherlands
Executive Creative Director: Andy Fackrell
Copywriters: Marianne Riphagen, Jessica Hartley
Art Director: Andy Fackrell
Senior TV Producer: Chayenne de Witte
Print Producer / Art buyer: Maren Hermans
Senior Digital Producer: Anna Stolyarova
Account Manager: Jessica Hartley
Planner: Simon Neate
Digital Planner: Mandy Graham
Post Print Producer: Marlon Lee
Retoucher: Jan-Willem Dijkstra
Head of Studio: Mark Kenny
Graphic Designer: Markus Sabatlik
Project Manager: Anne-Marie van Overveld
Digital Art Directors: Nadege DeCastro, Matthew Steenburg
Digital Producer: Colin Pueschner
User Experience Director: Jonathan Conaty
Digital Copywriters: Jessica Hartley, Marianne Riphagen
Digital Copywriter: Sophie Top
Business Affairs Directors: Chris Barrand, Emilie Douque, Justine Young

Comments (14)

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Highest Rated

Daland's picture
Daland
Activity Score 140

Powerful ad.

Maybe a bit of redness around the tattoo would have made it better.
Would have giving it a more recent, authentic and painful feel.

MidasTouch's picture
MidasTouch
Activity Score 1024

A bit first idea but the message is clear.
Touching picture.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

spaceopera 3000's picture
spaceopera 3000
Activity Score 37

Agree.

life without music would have been so unfair.

jackblack's picture
jackblack
Activity Score 2355

Not good.

ace85le's picture
ace85le
Activity Score 3935

It's alright. Doesn't touch my heart but I'm sure does some.

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sirvan's picture
sirvan
Activity Score 29860

Wow. Terrible job on the "tattoos".

+++

"I love some things, and don't love some other things."

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think the copywriting was a tad better in Dutch but still in English it works pretty well. Even those stupid parents who say these things would understand the campaign.

morse's picture
morse
Activity Score 17518

Yes, the tattoos look a bit fake, but otherwise it's a great campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rgasparoli's picture
rgasparoli
Activity Score 17

agree

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

eyes speak.
& word add reason to it.
good one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

kamle108's picture
kamle108
Activity Score 24

Just like bolywood's blockbuster movie "DEWAAR'. Mera baap chor hai. (My father is a thief)

shahidali's picture
shahidali
Activity Score 4069

Loved it.

shahid

Manoma's picture
Manoma
Activity Score 1108

Ouch.
And Bravo.
This one is the best one for me...
Without gothic typography it's more neutral and comprehensible...

Daland's picture
Daland
Activity Score 140

Powerful ad.

Maybe a bit of redness around the tattoo would have made it better.
Would have giving it a more recent, authentic and painful feel.

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