SIRE: Elliot

I wish we never had children.
What you say during divorce lasts forever.

Advertising Agency: 180 Amsterdam, Netherlands
Executive Creative Director: Andy Fackrell
Copywriters: Marianne Riphagen, Jessica Hartley
Art Director: Andy Fackrell
Senior TV Producer: Chayenne de Witte
Print Producer / Art buyer: Maren Hermans
Senior Digital Producer: Anna Stolyarova
Account Manager: Jessica Hartley
Planner: Simon Neate
Digital Planner: Mandy Graham
Post Print Producer: Marlon Lee
Retoucher: Jan-Willem Dijkstra
Head of Studio: Mark Kenny
Graphic Designer: Markus Sabatlik
Project Manager: Anne-Marie van Overveld
Digital Art Directors: Nadege DeCastro, Matthew Steenburg
Digital Producer: Colin Pueschner
User Experience Director: Jonathan Conaty
Digital Copywriters: Jessica Hartley, Marianne Riphagen
Digital Copywriter: Sophie Top
Business Affairs Directors: Chris Barrand, Emilie Douque, Justine Young

May 2011


MidasTouch's picture
1024 pencils

A bit first idea but the message is clear.
Touching picture.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

spaceopera 3000's picture
spaceopera 3000
37 pencils


life without music would have been so unfair.

jackblack's picture
2328 pencils

Not good.

ace85le's picture
3939 pencils

It's alright. Doesn't touch my heart but I'm sure does some.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

sirvan's picture
29860 pencils

Wow. Terrible job on the "tattoos".


"I love some things, and don't love some other things."

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I think the copywriting was a tad better in Dutch but still in English it works pretty well. Even those stupid parents who say these things would understand the campaign.

morse's picture
16987 pencils

Yes, the tattoos look a bit fake, but otherwise it's a great campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rgasparoli's picture
17 pencils


bhuvneshwar.chd's picture
989 pencils

eyes speak.
& word add reason to it.
good one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

kamle108's picture
24 pencils

Just like bolywood's blockbuster movie "DEWAAR'. Mera baap chor hai. (My father is a thief)

shahidali's picture
4069 pencils

Loved it.


Manoma's picture
1108 pencils

And Bravo.
This one is the best one for me...
Without gothic typography it's more neutral and comprehensible...

Daland's picture
140 pencils

Powerful ad.

Maybe a bit of redness around the tattoo would have made it better.
Would have giving it a more recent, authentic and painful feel.

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