SIRE: Amelia

Your mother ruined us all.
What you say during divorce lasts forever.

Advertising Agency: 180 Amsterdam, Netherlands
Executive Creative Director: Andy Fackrell
Copywriters: Marianne Riphagen, Jessica Hartley
Art Director: Andy Fackrell
Senior TV Producer: Chayenne de Witte
Print Producer / Art buyer: Maren Hermans
Senior Digital Producer: Anna Stolyarova
Account Manager: Jessica Hartley
Planner: Simon Neate
Digital Planner: Mandy Graham
Post Print Producer: Marlon Lee
Retoucher: Jan-Willem Dijkstra
Head of Studio: Mark Kenny
Graphic Designer: Markus Sabatlik
Project Manager: Anne-Marie van Overveld
Digital Art Directors: Nadege DeCastro, Matthew Steenburg
Digital Producer: Colin Pueschner
User Experience Director: Jonathan Conaty
Digital Copywriters: Jessica Hartley, Marianne Riphagen
Digital Copywriter: Sophie Top
Business Affairs Directors: Chris Barrand, Emilie Douque, Justine Young

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5 comments

ace85le's picture
ace85le
3941 pencils

It's alright. Doesn't touch my heart but I'm sure does some.

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bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

eyes speak.
& word add reason to it.
good one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Manoma's picture
Manoma
1095 pencils

Ouch and bravo,
but less comprehensible than others,
due to the gothic typography, wich us send to others ways...

Daland's picture
Daland
140 pencils

Powerful ad.

Maybe a bit of redness around the tattoo would have made it better.
Would have giving it a more recent, authentic and painful feel.

*Love the gangster tatt and posture with the milk and cookies.
But they do shift focus from the scared kid with the hurtful comment tattooed on her arm.

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