Sinopec Great Wall Lubricant: Container

Super abrasion resistance brings overload protection to the engine.

With overload protection which is brought by the super abrasion resistance of Great Wall Lubricant, even a container with full weight is just like a balloon while carrying in the eyes of trucks.

Advertising Agency: E-Link Advertising, Guangzhou China
Creative Director: John
Art Director: Ricky & John
Copywriter: Seven & John
Illustrator: Ricky & key
Published: May 2009

13 comments

sold's picture
sold
3219 pencils

no way

Lizaad's picture
Lizaad
146 pencils

Not Werking!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

they've taken it too far

morse's picture
morse
15972 pencils

There is no connection between the visual and the product benefit.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jumendoza's picture
jumendoza
40 pencils

Bad photoshop

mycidea's picture
mycidea
90 pencils

Good work.
this lubricant help protecting the engine and make it easy and efficient to hold very heavy stuff.
the heavy container seems light as a balloom.

everartz's picture
everartz
7613 pencils

but this is irrelevant!
so the idea falls from the beginning apart from the primitive art..

| Everartz |

manal©'s picture
manal©
89 pencils

ahaaaa.. i got it Yicheng Mao
thank you :)

nothing is impossible!

second_creator's picture
second_creator
754 pencils

WTF(un)

copywriter

monsieurange's picture
monsieurange
520 pencils

??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Esa vuelta no la encuentro ni con GPS

mgriff21's picture
mgriff21
592 pencils

Eh?

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

rolling.stone's picture
rolling.stone
2740 pencils

idea is not that bad here, but not properly translated

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~ Quite obviously, I have gathered no moss ! ~

claudiugeanta's picture
claudiugeanta
4 pencils

let me think for a second...um...NO

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