Sinopec Great Wall Lubricant: Container
Super abrasion resistance brings overload protection to the engine.
With overload protection which is brought by the super abrasion resistance of Great Wall Lubricant, even a container with full weight is just like a balloon while carrying in the eyes of trucks.
Advertising Agency: E-Link Advertising, Guangzhou China
Creative Director: John
Art Director: Ricky & John
Copywriter: Seven & John
Illustrator: Ricky & key
Published: May 2009



13 Comments
no way
Not Werking!
they've taken it too far
http://jackmancer.com/
http://twitter.com/jackmancer/
There is no connection between the visual and the product benefit.
What hath God wrought
Bad photoshop
Good work.
this lubricant help protecting the engine and make it easy and efficient to hold very heavy stuff.
the heavy container seems light as a balloom.
but this is irrelevant!
so the idea falls from the beginning apart from the primitive art..
| Everartz |
ahaaaa.. i got it Yicheng Mao
thank you :)
nothing is impossible!
WTF(un)
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Esa vuelta no la encuentro ni con GPS
Eh?
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
idea is not that bad here, but not properly translated
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~ Quite obviously, I have gathered no moss ! ~
let me think for a second...um...NO