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Mermaid

Agency: 
Published/Aired: 
December 2011
Description: 

100% natural decongestant. Sea water solution

Advertising Agency: Bold Ogilvy, Athens, Greece
Executive Creative Director: Yannis Sideris
Creative Director: Giorgos Garefalakis
Art Director: Dimitris Peponis
Copywriter: Myrto Politi
Business Unit Director: Ilias Mavidis
Account Director: Panagiotis Christofis
Account Executive: Eleni Valsamaki
Photography: Pantelis Zervos
Illustration: Pantelis Zervos, Dimitris Peponis

Comments (16)

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Highest Rated

marano's picture
marano
Activity Score 348

A mermaid with a plunger to sell a decongestant doesn't work for me but I like the concept otherwise, as well as the art.

simonds08's picture
simonds08
Activity Score 598

very hokey but I like it

Hadrons's picture
Hadrons
Activity Score 6017

Good art, like the concept

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jackblack's picture
jackblack
Activity Score 2350

If I see another ad with liquid forming a person, object, etc. I'm going to freakin shoot myself! This was cool in 1995 people!

simonds08's picture
simonds08
Activity Score 598

but it is a mermaid with a plunger!

AlvarezArt's picture
AlvarezArt
Activity Score 82

Agreed, but I gotta say a mermaid with a plunger is pretty damn awesome! lol

vote4pedro's picture
vote4pedro
Activity Score 4601

rest in peace. because it won't be long.

andylefty's picture
andylefty
Activity Score 4535

What can I say, am a sucker for a mermaid with a plunger.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1

kleenex's picture
kleenex
Activity Score 43505

the art is good.

vote4pedro's picture
vote4pedro
Activity Score 4601

i couldn't help but think of platinum fmd. great photography and digital illustration studio. they have an entire section of their portfolio of liquids made to look like other objects. gets old after you've seen it 1,001 times.

NicoCiego's picture
NicoCiego
Activity Score 1033

The idea is not bad, but yeah, this kind of execution is too old.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Good idea. work so and so

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Amazing. A Greek brand has an ad budget! ;)

The Jobless Writer
Will Think for Salary

Ed Rapport's picture
Ed Rapport
Activity Score 724

old execution done over again, not impressed with the water idea

Bill Me Now's picture
Bill Me Now
Activity Score 180

booooo! Lame idea with overused execution. The art isn't very good either-very ridged looking stance, and for some reason the thumb is on the same side of the plunger handle as the other fingers.

marano's picture
marano
Activity Score 348

A mermaid with a plunger to sell a decongestant doesn't work for me but I like the concept otherwise, as well as the art.

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