Sinomarin: Mermaid

100% natural decongestant. Sea water solution

Advertising Agency: Bold Ogilvy, Athens, Greece
Executive Creative Director: Yannis Sideris
Creative Director: Giorgos Garefalakis
Art Director: Dimitris Peponis
Copywriter: Myrto Politi
Business Unit Director: Ilias Mavidis
Account Director: Panagiotis Christofis
Account Executive: Eleni Valsamaki
Photography: Pantelis Zervos
Illustration: Pantelis Zervos, Dimitris Peponis
Published: December 2011

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16 comments

simonds08's picture
simonds08
598 pencils

very hokey but I like it

Hadrons's picture
Hadrons
5707 pencils

Good art, like the concept

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jackblack's picture
jackblack
2230 pencils

If I see another ad with liquid forming a person, object, etc. I'm going to freakin shoot myself! This was cool in 1995 people!

simonds08's picture
simonds08
598 pencils

but it is a mermaid with a plunger!

AlvarezArt's picture
AlvarezArt
82 pencils

Agreed, but I gotta say a mermaid with a plunger is pretty damn awesome! lol

vote4pedro's picture
vote4pedro
4601 pencils

rest in peace. because it won't be long.

andylefty's picture
andylefty
4535 pencils

What can I say, am a sucker for a mermaid with a plunger.

Nike Diesel's picture
Nike Diesel
13339 pencils

+1

kleenex's picture
kleenex
22754 pencils

the art is good.

vote4pedro's picture
vote4pedro
4601 pencils

i couldn't help but think of platinum fmd. great photography and digital illustration studio. they have an entire section of their portfolio of liquids made to look like other objects. gets old after you've seen it 1,001 times.

NicoCiego's picture
NicoCiego
1035 pencils

The idea is not bad, but yeah, this kind of execution is too old.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Good idea. work so and so

Roger Keynes's picture
Roger Keynes
5497 pencils

Amazing. A Greek brand has an ad budget! ;)

Will Think for Salary

Ed Rapport's picture
Ed Rapport
724 pencils

old execution done over again, not impressed with the water idea

Bill Me Now's picture
Bill Me Now
164 pencils

booooo! Lame idea with overused execution. The art isn't very good either-very ridged looking stance, and for some reason the thumb is on the same side of the plunger handle as the other fingers.

marano's picture
marano
348 pencils

A mermaid with a plunger to sell a decongestant doesn't work for me but I like the concept otherwise, as well as the art.

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