Sinomarin: Mermaid
100% natural decongestant. Sea water solution
Advertising Agency: Bold Ogilvy, Athens, Greece
Executive Creative Director: Yannis Sideris
Creative Director: Giorgos Garefalakis
Art Director: Dimitris Peponis
Copywriter: Myrto Politi
Business Unit Director: Ilias Mavidis
Account Director: Panagiotis Christofis
Account Executive: Eleni Valsamaki
Photography: Pantelis Zervos
Illustration: Pantelis Zervos, Dimitris Peponis
Published: December 2011
16 Comments
very hokey but I like it
Good art, like the concept
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
If I see another ad with liquid forming a person, object, etc. I'm going to freakin shoot myself! This was cool in 1995 people!
but it is a mermaid with a plunger!
Agreed, but I gotta say a mermaid with a plunger is pretty damn awesome! lol
rest in peace. because it won't be long.
What can I say, am a sucker for a mermaid with a plunger.
+1
the art is good.
i couldn't help but think of platinum fmd. great photography and digital illustration studio. they have an entire section of their portfolio of liquids made to look like other objects. gets old after you've seen it 1,001 times.
The idea is not bad, but yeah, this kind of execution is too old.
Good idea. work so and so
http://www.mandarinoadv.com
Amazing. A Greek brand has an ad budget! ;)
Will Think for Salary
old execution done over again, not impressed with the water idea
booooo! Lame idea with overused execution. The art isn't very good either-very ridged looking stance, and for some reason the thumb is on the same side of the plunger handle as the other fingers.
A mermaid with a plunger to sell a decongestant doesn't work for me but I like the concept otherwise, as well as the art.