Singapore Press Holdings: The Pitch, 2

Will your best work hold up?
It may win your agency acclaim in Cannes but will it win the consumer’s attention? It may get you respect in D&AD but will it get a response from the target audience? The Pitch is Singapore’s first industry-wide contest to pit ad agencies against each other on a real brief for a real client. Our judges are looking for the most creative and strategic integrated campaign from each agency team comprising a suit, a creative and a planner. Here’s the fat: Over $500,000 of media credits from SPH and $35,000 cash to be won. The winning ad agency receives the coveted Golden Cleaver Award and $250,000 of media credits, and the winning team gets $20,000 cash. Two Runners-up will also receive trophies and prizes. If you make the cut, that is. Register at www.asiaone.com/thepitch by 9 March 2011 to attend the briefing. Do it chop chop. Only lamb was used for photography.

Advertising Agency: Wild Advertising & Marketing, Singapore
Creative Director: Ng Khee Jin
Art Director: Joan Lim
Copywriter: Ng Khee Jin
Account Servicing: Yeo Ai Ling, Charlene Lim
Digital Imaging: Chew Peng / Stardust
Photographer: Wei Ming / Stardust
Published: February 2011

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