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adadict's picture
49 pencils

Nice typeface.

ManchuChanchu's picture
701 pencils

Painstakingly put together. Good effort from an Ogilvian to carry on the long copy traditon. Keep it up guys!

appie's picture
157 pencils

It's a long read but not forced at all, and is pretty smooth. What pictures fail to do, words do.

griffin7's picture
76 pencils

That is an awesome insight into the stages prior to death. I'm moved. Great work. What a worthy organisation.

LAZ's picture
288 pencils


keeponrottinginthefreeworld's picture
10 pencils

honest, and true. with a tinch of sadness and some hope. much like life. great.

teenie's picture
1894 pencils

"The End" is a campaign done by a non-profit here - it works pretty much the same way, although this one is copy-driven. I'm not even going to say this was ripped off - the campaign here was pretty small and concentrated. Just one of those times when the same brilliant idea comes to different people at different times.

But - I like it. Long copy definitely has its place.

baanke Chauhan's picture
baanke Chauhan
88 pencils

i can't read all.......

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