20 comments

Pacific Blue's picture
Pacific Blue
335 pencils

"Long Copy ads" love them.
Singapore again.

BYW: These guys are the most succesful and awarded country in print,
even better than USA, Brazil and UK.

Cheers

Spanky's picture
Spanky
4898 pencils

powerful ads on zero budget. good work.

i'm not sure about most rewarded country. most per capita maybe. but they are very good.

deep_tracy's picture
deep_tracy
588 pencils

a labor of love. kudos to the writer.

fotdot's picture
fotdot
673 pencils

Pac Blue, you maybe right about the number of awards and there is a lot of talent down there, but you also have to consider that the US, UK and Oz do more 'real' work for bigger clients.

Jason Meyers's picture
Jason Meyers
8 pencils

Yada yada yada. Old debate fotdot. This campaign ran everywhere in Singapore. I think they've moved past doing shady work for small clients. You'll notice the smaller, emerging markets are the ones playing that game now. The majority of work coming out of Singapore is solid, good work. Congrats to Ogilvy on the golds.

ChuckNorris's picture
ChuckNorris
834 pencils

Didn't know Neil French was writing still.

liar's picture
liar
386 pencils

What has this got to do with Neil?

Ravages's picture
Ravages
842 pencils

Except for parts of it which got preachy, I like the copy. A bit of humour in between, too. That helps.

ManchuChanchu's picture
ManchuChanchu
701 pencils

Beautifully written!

appie's picture
appie
157 pencils

What pictures can't do, words can!

Rog's picture
Rog
6094 pencils

Glorious.

>>>> That's not an ad. THIS is an ad.

chintan ruparel's picture
chintan ruparel
1516 pencils

g8 copy in a long time :)
loved it a lot...

~ old habits die hard, older ones never do ~

lucyinthesky's picture
lucyinthesky
44 pencils

copywriters rock the world, and that's a beautiful proof of that. great great work

wickedcheese's picture
wickedcheese
84 pencils

simply brilliant.

keeponrottinginthefreeworld's picture
keeponrottingin...
10 pencils

Ogilvy is smiling down from the heavens. Salute.

am-o's picture
am-o
162 pencils

good from beginning to end.

teenie's picture
teenie
1894 pencils

Wow - mesmerizing. These are wonderful and touching. They're also great eye openers.

Beatboxer's picture
Beatboxer
1519 pencils

Clap, Clap, Clap, Clap, Clap.

Fuuuuiiii-Fuuuuiiiiiiuuuuuuuu...

Clap! Clap! Clap!

RahoolTalukdar's picture
RahoolTalukdar
108 pencils

The 1...

Now thats why we spent so much time loving and thinking Advertising.. Great job. Congrats

But I gotta question. Has it itched to anyone, why the Point5 (Number) is black, whereas all other numbers are red? I am talking about the one in the copy. I mean No.4 being Black & the line RED makes perfect sense. But why 5 is Black??? Anyone...

Hail Ivan... Am proud of this place...

Thinking what to think

Spanky's picture
Spanky
4898 pencils

probably just because it's next to the red line. they didn't want it to compete with the red.

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