Simplified: Cut out the complex, 5

Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Vijay Kumar
Art Director: Sajeev Nair
Copywriter: Vijay Kumar
Photographer: Manish Kosambia
Other additional credits: Tarun Ghosh, Sagar Rege

February 2008


jiahsisco's picture
246 pencils

I think it communicates well. The layout works for me and the copy.

Aphex's picture
264 pencils

Keep Walking...

"Si eres buen copy, presiona alt + F4"

mimi_g's picture
56 pencils

love the simplicity

robottttrockkkk's picture
814 pencils

Aphex tiene razon, es muy parecido al concepto de johnny walker.......................
fue lo primero que se me vino a la mente.

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Ahmad Lafi's picture
Ahmad Lafi
6 pencils

good one

Kswizzle's picture
36 pencils

It's funny how complex the logo is for a company named simplified.


chickenlittle's picture
6 pencils


Disco Munky's picture
Disco Munky
3900 pencils

Is this DM? could you cut off the panel and return it for discounts or whatever?

That would make this slightly better.

Doin' it for the points

chintan ruparel's picture
chintan ruparel
1516 pencils

bastards copied the idea from a student who posted his online folio link in the exhibition section.

here's the link:

check out the 1st ad on the left (Microsoft wireless mouse)

~ old habits die hard, older ones never do ~

fragile81's picture
2 pencils

A person who has not even found roots in the advtg business yet, shouldnt really be using such strong words
against any agency .. should he? And anyway the ad you claim to be the original one is quite diferent than the one posted here.
I guess most people like Chintan simply post comments like such, to create a stir rather than indulge in healthy criticism.

chintan ruparel's picture
chintan ruparel
1516 pencils

okay, i rest my case. maybe I shouldn't have used that kind of language.

Thanks for reminding me. I just got agitated because the idea is very similar and its very frustrating to see student ideas getting picked up like that.

It's happened to me 2-3 times and it feels pathetic...because by slyly lifting ideas from the exhibition forum, our 'seniors' set a bad example for us to begin with.

~ old habits die hard, older ones never do ~

chintan ruparel's picture
chintan ruparel
1516 pencils

one more thing...i never want to create any kind of stir. i got better things to do. the guy who's blog its picked up from, isn't even related to me in any way!

~ old habits die hard, older ones never do ~

Disco Munky's picture
Disco Munky
3900 pencils

It sounds like he called it like he saw it. You don't need roots in the "advtg" (seriously?) business to speak your mind.

The idea looks pretty similar. Not saying anyone copied but it looks like they might have copied.

fragile81 maybe needs to pipe down and get some relax juice.

Doin' it for the points

kalpesh78's picture
2580 pencils

boring. really boring. plus the fact that this kind of concept has been done to death. Ikea did this concept yers ago

ideas....30 minutes nahi toh free.

talay's picture
266 pencils

I liked it

Weezard's picture
50 pencils

It kinda grows into you, this ad. I actually can feel my brain in a knot.

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