Simplified: Cut out the complex, 1

Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Vijay Kumar
Art Director: Sajeev Nair
Copywriter: Vijay Kumar
Photographer: Manish Kosambia
Other additional credits: Tarun Ghosh, Sagar Rege
Published: February 2008

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sloppy4's picture
1496 pencils

is buying furniture that complicated?
it seems the campaign sets up a false problem.

Copy_Can's picture

The copy isn't tight. I think what they're trying to say is something along the lines of "Simplify your life".

sloppy4's picture
1496 pencils

that would make more sense.

rajar's picture
91 pencils

either ways, believe me shopping for furniture is a drag! I dig the idea and the art...
although some thread lines don't make sense without the product at the bottom...

kalpesh78's picture
2580 pencils

boring. really boring. plus the fact that this kind of concept has been done to death. Ikea did this concept yers ago

ideas....30 minutes nahi toh free.

Guest's picture

SAD AGAIN......Just for the sake of brand name, force fitting IDEAS......

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