Simple Fruit: Backslap

Advertising Agency: Y&R, Lisbon, Portugal
Creative Director: Judite Mota, Pedro Ferreira
Art Director: Ricardo Alves
Copywriter: Pedro Vieira
Account manager: Maria Correia

September 2011


mitali prasad's picture
mitali prasad
458 pencils

not getting the connection in any of the campaigns...please tell me.....!

Baelin's picture
273 pencils

It's trying to sell the idea that you can give fruits instead of the effort/expense of some other means of encouragement or incentives for your employees (eg. "Good job my boy, have the rest of the day off"). The notion doesn't work for me in terms of both its strategy and execution, and this one is the weakest of all three.

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