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Agency: 
Published/Aired: 
September 2011
10369
Description: 

Print advertisment created by Y&R, Portugal for Simple Fruit, within the category: Food.

Advertising Agency: Y&R, Lisbon, Portugal
Creative Director: Judite Mota, Pedro Ferreira
Art Director: Ricardo Alves
Copywriter: Pedro Vieira
Account manager: Maria Correia

Comments (2)

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Highest Rated

Baelin's picture
Baelin
Activity Score 273

It's trying to sell the idea that you can give fruits instead of the effort/expense of some other means of encouragement or incentives for your employees (eg. "Good job my boy, have the rest of the day off"). The notion doesn't work for me in terms of both its strategy and execution, and this one is the weakest of all three.

mitali prasad's picture
mitali prasad
Activity Score 458

not getting the connection in any of the campaigns...please tell me.....!

Baelin's picture
Baelin
Activity Score 273

It's trying to sell the idea that you can give fruits instead of the effort/expense of some other means of encouragement or incentives for your employees (eg. "Good job my boy, have the rest of the day off"). The notion doesn't work for me in terms of both its strategy and execution, and this one is the weakest of all three.

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