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Suddenly

Agency: 
Published/Aired: 
December 2009
Description: 

The sad, abandoned Christmas trees that lie bare and cold on our streets are a powerful metaphor to remind the public that homelessness is everywhere, especially at Christmas.

Abandoned & Forgotten, Home to street in Weeks, Suddenly redundant.
Homelessness is everywhere this Christmas. Call 014722111 to make a
donation.

Advertising Agency: Irish International BBDO, Dublin, Ireland
Creative Director: Eoghan Nolan
Art Director: Kirk Bannon
Copywriter: Di Tansey
Photographer: Trevor Hart

Comments (6)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

i too

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~ Quite obviously, I have gathered no moss ! ~

munirgee's picture
munirgee
Activity Score 454

Good Work! I liked all three Ads.

Pedestrian's picture
Pedestrian
Activity Score 492

There's certainly an idea here. I'm just not sure it's tied together yet. Maybe I'm just missing it and someone can explain it to me. I know that the discarded christmas tree represents a homeless person during the holidays. Maybe the tagline isn't tying it all together? I don't know...there's something...

daniel ieraci's picture
daniel ieraci
Activity Score 333

I was thinking the same thing. It feels a bit disconnected, I didn't get it right away that the Christmas Tree was representing homeless people. It needed that added description below the piece to help me understand it which, to be honest, makes the piece fail in my opinion.

silvi's picture
silvi
Activity Score 4172

I love logo

rolling.stone's picture
rolling.stone
Activity Score 2741

i too

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~ Quite obviously, I have gathered no moss ! ~

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

Nice and original idea. Good work.

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