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Simon Community: Suddenly

Simon Community: Suddenly
Your rating: None Average: 4.7 (20 votes)

Abandoned & Forgotten, Home to street in Weeks, Suddenly redundant.
Homelessness is everywhere this Christmas. Call 014722111 to make a
donation.

The sad, abandoned Christmas trees that lie bare and cold on our streets are a powerful metaphor to remind the public that homelessness is everywhere, especially at Christmas.

Advertising Agency: Irish International BBDO, Dublin, Ireland
Creative Director: Eoghan Nolan
Art Director: Kirk Bannon
Copywriter: Di Tansey
Photographer: Trevor Hart
Published: December 2009

6 Comments

munirgee's picture 456 pencils
munirgee | Tue, 2009-12-01 08:45

Good Work! I liked all three Ads.

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Pedestrian's picture 438 pencils
Pedestrian | Tue, 2009-12-01 10:49

There's certainly an idea here. I'm just not sure it's tied together yet. Maybe I'm just missing it and someone can explain it to me. I know that the discarded christmas tree represents a homeless person during the holidays. Maybe the tagline isn't tying it all together? I don't know...there's something...

daniel ieraci's picture 335 pencils
daniel ieraci | Tue, 2009-12-01 11:40

I was thinking the same thing. It feels a bit disconnected, I didn't get it right away that the Christmas Tree was representing homeless people. It needed that added description below the piece to help me understand it which, to be honest, makes the piece fail in my opinion.

silvi's picture 4174 pencils
silvi | Tue, 2009-12-01 16:11

I love logo

rolling.stone's picture 2750 pencils
rolling.stone | Thu, 2009-12-03 05:33

i too

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~ Quite obviously, I have gathered no moss ! ~

jamesrothenburg's picture 555 pencils
jamesrothenburg | Wed, 2009-12-02 15:35

Nice and original idea. Good work.

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