Simon Community: Suddenly

Abandoned & Forgotten, Home to street in Weeks, Suddenly redundant.
Homelessness is everywhere this Christmas. Call 014722111 to make a
donation.

The sad, abandoned Christmas trees that lie bare and cold on our streets are a powerful metaphor to remind the public that homelessness is everywhere, especially at Christmas.

Advertising Agency: Irish International BBDO, Dublin, Ireland
Creative Director: Eoghan Nolan
Art Director: Kirk Bannon
Copywriter: Di Tansey
Photographer: Trevor Hart
Published: December 2009

Related videos by Shutterstock

6 comments

munirgee's picture
munirgee
454 pencils

Good Work! I liked all three Ads.

Pedestrian's picture
Pedestrian
438 pencils

There's certainly an idea here. I'm just not sure it's tied together yet. Maybe I'm just missing it and someone can explain it to me. I know that the discarded christmas tree represents a homeless person during the holidays. Maybe the tagline isn't tying it all together? I don't know...there's something...

daniel ieraci's picture
daniel ieraci
333 pencils

I was thinking the same thing. It feels a bit disconnected, I didn't get it right away that the Christmas Tree was representing homeless people. It needed that added description below the piece to help me understand it which, to be honest, makes the piece fail in my opinion.

silvi's picture
silvi
4172 pencils

I love logo

rolling.stone's picture
rolling.stone
2740 pencils

i too

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

jamesrothenburg's picture
jamesrothenburg
554 pencils

Nice and original idea. Good work.

Log in or register to post comments