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Agency: 
Published/Aired: 
December 2009
Description: 

The sad, abandoned Christmas trees that lie bare and cold on our streets are a powerful metaphor to remind the public that homelessness is everywhere, especially at Christmas.

Abandoned & Forgotten, Home to street in Weeks, Suddenly redundant.
Homelessness is everywhere this Christmas. Call 014722111 to make a
donation.

Advertising Agency: Irish International BBDO, Dublin, Ireland
Creative Director: Eoghan Nolan
Art Director: Kirk Bannon
Copywriter: Di Tansey
Photographer: Trevor Hart

Comments (4)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

nice copy

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~ Quite obviously, I have gathered no moss ! ~

morse's picture
morse
Activity Score 17364

The core idea is great. The shoots could've been more gloomy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bad astronaut's picture
bad astronaut
Activity Score 544

looks like that tree just got some from behind....

xert's picture
xert
Activity Score 4

@bad.. BWAHAHAHA!

rolling.stone's picture
rolling.stone
Activity Score 2741

nice copy

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~ Quite obviously, I have gathered no moss ! ~

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