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Veil

Agency: 
Published/Aired: 
August 2008
Description: 

Print advertisment created by Leo Burnett, Saudi Arabia for Silvikrin, within the category: Health.

A tribute to Arabian beauty.

Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia
Executive Creative Director: Said Francis
Art Director: Thierry Chehab
Copywriter: Mohammed Bahmishan
Illustrator: Fadi Kharma
Photographer: Steve Kozman
Communication Manager: Mohammed El Tibi

Comments (34)

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Highest Rated

NOOR R.'s picture
NOOR R.
Activity Score 16

very nice thierry.

theanc's picture
theanc
Activity Score 2783

This kind of visual has been done before with a book.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

yep, i ve seen that before, but i think it was a commercial

Guest's picture
Guest

This whole Arab-bullshit visual schtick/gag is getting old sooooo quickly!!

Guest's picture
Guest

enough with the friggin burkas

Guest's picture
Guest

Good job Thierry

Dalbir Singh's picture
Dalbir Singh
Activity Score 552

You can't show hair in Saudi.

Guest's picture
Guest

nice work

Guest's picture
Guest

good

Guest's picture
Guest

DaMon is right. You can't show hair in Saudi.

ZorZi's picture
ZorZi
Activity Score 18

If you go and live in KSA you'll definitely like this Ad. Good job guys.

Guest's picture
Guest

the copywriter saves the ad.

justpassingby's picture
justpassingby
Activity Score 1368

Ivan, i think this guest option just encourages people to be racist and talk rubbish.
Is there a reason that the option is there?
Werent you happy with your old members?

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

I agree. The quality of comments has never been great, but now they're just awful.

ivan's picture
ivan

I will delete such insulting off topic comments.

NOOR R.'s picture
NOOR R.
Activity Score 16

very nice thierry.

Guest's picture
Guest

wtf. seems to be a thierrys work.

Guest's picture
Guest

Very good, I like it. Clever, simple and adjusted for the market!
I am fed up with people who don't try to understand the differences. If Arabs insult women, wtf are we doing with all that porno junk and all other kinds of crap...

maashookshee's picture
maashookshee
Activity Score 414

good job. idea not new ...this maybe the first time Arabic women face is used in nice and peaceful way, although bad comments are fighting to be in earth alone ..

Guest's picture
Guest

Sa3id bi chighlak ya Thierry :-)

Guest's picture
Guest

my ass good job ! the bitch will have her eyes blur if this ad is released !
you can't show hair and eyes will be blur in KSA so why the heck did he base his ad on both ! not to mention its a cliche!
and hell these are islamic restraints! so do not use the word arab ! use muslim instead ! hell of a KSA

Guest's picture
Guest

DIE .. as in DIE :P

Guest's picture
Guest

but i am also very sure that saudi men and women will drool when they see this ad ! it will sell like hell

still its a cliche and it has to go through many walls of islamic KSA restraints

Guest's picture
Guest

It has an ironic taste.

Guest's picture
Guest

system work is not good. need improve work

Guest's picture
Guest

Ivan you suck...So does your website

Guest's picture
Guest

so fuckin badly executed

capywriter's picture
capywriter
Activity Score 5509

a real tribute to Arabian beauty would be a woman showing herself how and who she is, without having to cover her face.

chinaski's picture
chinaski
Activity Score 951

beauty that has to be hidden. interesting...

Liverpudillian's picture
Liverpudillian
Activity Score 58

done........

Ali Sleiman's picture
Ali Sleiman
Activity Score 2

Nice work guys

indrasaputra84's picture
indrasaputra84
Activity Score 7

Nice... but I think a lot similar to this concept

getrich_gg's picture
getrich_gg
Activity Score 50

covering the face in islam is optional but covering the hair is more important so why did they showed the hair and covered the face in this ad?! btw im a muslim,, its a wrong way to show that they meant the arabs women by covering the face and showing the hair in this ad,, so if they want to focus on the hair then ok show the hair but find another way to show that she's an arabian woman,, anyway beautiful eyes :P

Cheryl Shollack's picture
Cheryl Shollack
Activity Score 8

Really pretty and a great idea!

Cheryl Shollack's picture
Cheryl Shollack
Activity Score 8

+getrich_gg Because they are doing this for school and don't know. That is my guess. I am on here to make an ad for a class in school. I am American and know next to nothing about the laws and rules of Islam. The differences between different Arabic Cultures are not something I know all about either. Some places can show women's hair and faces and some can't depending on the country and the religion- is that right?

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