Silvikrin: Veil
A tribute to Arabian beauty.
Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia
Executive Creative Director: Said Francis
Art Director: Thierry Chehab
Copywriter: Mohammed Bahmishan
Illustrator: Fadi Kharma
Photographer: Steve Kozman
Communication Manager: Mohammed El Tibi
Published: August 2008
32 Comments
This kind of visual has been done before with a book.
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yep, i ve seen that before, but i think it was a commercial
This whole Arab-bullshit visual schtick/gag is getting old sooooo quickly!!
enough with the friggin burkas
Good job Thierry
You can't show hair in Saudi.
Dalbir
www.FaceBook.com/KissFilms
nice work
good
DaMon is right. You can't show hair in Saudi.
If you go and live in KSA you'll definitely like this Ad. Good job guys.
the copywriter saves the ad.
Ivan, i think this guest option just encourages people to be racist and talk rubbish.
Is there a reason that the option is there?
Werent you happy with your old members?
I agree. The quality of comments has never been great, but now they're just awful.
I will delete such insulting off topic comments.
very nice thierry.
wtf. seems to be a thierrys work.
Very good, I like it. Clever, simple and adjusted for the market!
I am fed up with people who don't try to understand the differences. If Arabs insult women, wtf are we doing with all that porno junk and all other kinds of crap...
good job. idea not new ...this maybe the first time Arabic women face is used in nice and peaceful way, although bad comments are fighting to be in earth alone ..
Sa3id bi chighlak ya Thierry :-)
my ass good job ! the bitch will have her eyes blur if this ad is released !
you can't show hair and eyes will be blur in KSA so why the heck did he base his ad on both ! not to mention its a cliche!
and hell these are islamic restraints! so do not use the word arab ! use muslim instead ! hell of a KSA
DIE .. as in DIE :P
but i am also very sure that saudi men and women will drool when they see this ad ! it will sell like hell
still its a cliche and it has to go through many walls of islamic KSA restraints
It has an ironic taste.
system work is not good. need improve work
Ivan you suck...So does your website
so fuckin badly executed
a real tribute to Arabian beauty would be a woman showing herself how and who she is, without having to cover her face.
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beauty that has to be hidden. interesting...
done........
Nice work guys
Nice... but I think a lot similar to this concept
covering the face in islam is optional but covering the hair is more important so why did they showed the hair and covered the face in this ad?! btw im a muslim,, its a wrong way to show that they meant the arabs women by covering the face and showing the hair in this ad,, so if they want to focus on the hair then ok show the hair but find another way to show that she's an arabian woman,, anyway beautiful eyes :P