Silver Snail: Elvish

When Silver Snail Comics and Collectibles approached us to create an ad that announced they were moving from their iconic location, we decided to communicate with their fans in languages they would understand. Anyone who isn't fluent in Klingon, Elvish or Kryptonian however, was able to scan the QR code to get an English translation.

Advertising Agency: Cheil, Toronto, Canada
Creative Director: Joe Musicco
Art Directors: Laura Kitching, Helene Larochelle, Donald Vann
Copywriters: Tom Mednick, Scott Lew, Jason Partridge
Graphic Designers: Adam Pittman, Joe Borges

Published: 
December, 2012

3 comments

bate_palmas's picture
bate_palmas
1479 pencils

INteresting approach!

ankitadv's picture
ankitadv
818 pencils

nice ad

ignitionspark's picture
ignitionspark
212 pencils

Logic is there...

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