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Sad

Agency: 
Published/Aired: 
October 2010
Description: 

He has good reason to cry. We threw him out.
For us, quality means we only accept 100% usable, defect-free lumber.

Advertising Agency: Grey, Vancouver, Canada
Creative Director: Alan Russell
Art Director: David Wong
Copywriter: Geoff Dawson
Photographer: The Orange Apple
Additional credits: Evelyn Lee, Steve Kennedy

Comments (17)

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Highest Rated

vinisha h. joshi's picture
vinisha h. joshi
Activity Score 10

its okkkkkkkkk, nice

vinisha

whatthefudge's picture
whatthefudge
Activity Score 1266

That's harsh, poor Lumber Jack. Love the image.

luispiter's picture
luispiter
Activity Score 2756

i dont now...

HappyHour's picture
HappyHour
Activity Score 2381

...how to spell.

HappyHour's picture
HappyHour
Activity Score 2381

Bad copy ruining a great visual. Too bad.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Spot on HappyHour ;-) sad wood with sad copy.

kleenex's picture
kleenex
Activity Score 43337

I love the idea. The copy could use some work though.

elyoshiro's picture
elyoshiro
Activity Score 546

first idea

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The copy is terrible. Clunky as Hell.

Tspot's picture
Tspot
Activity Score 241

Cheesy and easy.

shaun1800's picture
shaun1800
Activity Score 293

Showing faces in the texture of wood has been done a few times now..

everartz's picture
everartz
Activity Score 7609

first thought.. i dont see it that strong

| Everartz |

shahidali's picture
shahidali
Activity Score 4069

I find a sense of waste and harshness. A waste of woods and harshness of rejection. Though the perceived message may vary based on geographical TG segmentation. To me, its just the opposite to what i would have liked.

shahid

jackblack's picture
jackblack
Activity Score 2350

Bad. Sorry eh.

Sdb's picture
Sdb
Activity Score 1362

Its only photoshop, no idea!

chanderjoshi's picture
chanderjoshi
Activity Score 153

i like it!

daloprete's picture
daloprete
Activity Score 50

Like the photoshop...

vinisha h. joshi's picture
vinisha h. joshi
Activity Score 10

its okkkkkkkkk, nice

vinisha

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