SilvaStar Canfor: Sad

He has good reason to cry. We threw him out.
For us, quality means we only accept 100% usable, defect-free lumber.

Advertising Agency: Grey, Vancouver, Canada
Creative Director: Alan Russell
Art Director: David Wong
Copywriter: Geoff Dawson
Photographer: The Orange Apple
Additional credits: Evelyn Lee, Steve Kennedy
Published: October 2010

17 comments

whatthefudge's picture
whatthefudge
1268 pencils

That's harsh, poor Lumber Jack. Love the image.

luispiter's picture
luispiter
2756 pencils

i dont now...

HappyHour's picture
HappyHour
2385 pencils

...how to spell.

HappyHour's picture
HappyHour
2385 pencils

Bad copy ruining a great visual. Too bad.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Spot on HappyHour ;-) sad wood with sad copy.

kleenex's picture
kleenex
33776 pencils

I love the idea. The copy could use some work though.

elyoshiro's picture
elyoshiro
545 pencils

first idea

thedesignaddict's picture
thedesignaddict
5415 pencils

The copy is terrible. Clunky as Hell.

Tspot's picture
Tspot
240 pencils

Cheesy and easy.

shaun1800's picture
shaun1800
293 pencils

Showing faces in the texture of wood has been done a few times now..

everartz's picture
everartz
7611 pencils

first thought.. i dont see it that strong

| Everartz |

shahidali's picture
shahidali
4067 pencils

I find a sense of waste and harshness. A waste of woods and harshness of rejection. Though the perceived message may vary based on geographical TG segmentation. To me, its just the opposite to what i would have liked.

shahid

jackblack's picture
jackblack
2328 pencils

Bad. Sorry eh.

Sdb's picture
Sdb
1364 pencils

Its only photoshop, no idea!

chanderjoshi's picture
chanderjoshi
153 pencils

i like it!

daloprete's picture
daloprete
50 pencils

Like the photoshop...

vinisha h. joshi's picture
vinisha h. joshi
10 pencils

its okkkkkkkkk, nice

vinisha

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