SilvaStar Canfor: Sad

He has good reason to cry. We threw him out.
For us, quality means we only accept 100% usable, defect-free lumber.

Advertising Agency: Grey, Vancouver, Canada
Creative Director: Alan Russell
Art Director: David Wong
Copywriter: Geoff Dawson
Photographer: The Orange Apple
Additional credits: Evelyn Lee, Steve Kennedy
Published: October 2010