SilvaStar Canfor: Sad

He has good reason to cry. We threw him out.
For us, quality means we only accept 100% usable, defect-free lumber.

Advertising Agency: Grey, Vancouver, Canada
Creative Director: Alan Russell
Art Director: David Wong
Copywriter: Geoff Dawson
Photographer: The Orange Apple
Additional credits: Evelyn Lee, Steve Kennedy
Published: October 2010

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17 comments

1270 pencils

whatthefudgeFriday, January 7, 2011 - 10:11

That's harsh, poor Lumber Jack. Love the image.

2752 pencils

barcreativo.comFriday, January 7, 2011 - 10:50

i dont now...

www.barcreativo.com

2404 pencils

HappyHourFriday, January 7, 2011 - 10:59

...how to spell.

2404 pencils

HappyHourFriday, January 7, 2011 - 10:59

Bad copy ruining a great visual. Too bad.

6931 pencils

Jaap GrollemanFriday, January 7, 2011 - 13:46

Spot on HappyHour ;-) sad wood with sad copy.

http://jackmancer.com/
http://twitter.com/jackmancer/

15924 pencils

kleenexFriday, January 7, 2011 - 13:25

I love the idea. The copy could use some work though.

526 pencils

elyoshiroFriday, January 7, 2011 - 13:35

first idea

www.yoshirosans.blogspot.com

4842 pencils

thedesignaddictFriday, January 7, 2011 - 15:24

The copy is terrible. Clunky as Hell.

239 pencils

TspotFriday, January 7, 2011 - 23:52

Cheesy and easy.

283 pencils

shaun1800Saturday, January 8, 2011 - 01:24

Showing faces in the texture of wood has been done a few times now..

7627 pencils

everartzSaturday, January 8, 2011 - 04:49

first thought.. i dont see it that strong

| Everartz |

4056 pencils

shahidaliSaturday, January 8, 2011 - 11:49

I find a sense of waste and harshness. A waste of woods and harshness of rejection. Though the perceived message may vary based on geographical TG segmentation. To me, its just the opposite to what i would have liked.

shahid

1822 pencils

jackblackSunday, January 9, 2011 - 08:42

Bad. Sorry eh.

1374 pencils

SdbMonday, January 10, 2011 - 05:28

Its only photoshop, no idea!

153 pencils

chanderjoshiMonday, January 10, 2011 - 07:23

i like it!

50 pencils

dalopreteMonday, January 10, 2011 - 13:36

Like the photoshop...

10 pencils

vinisha h. joshiTuesday, January 11, 2011 - 02:08

its okkkkkkkkk, nice

vinisha

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