Strength in Every Pour

January 2010

Print advertisment created by Leo Burnett, United States for Silk Soymilk, within the category: Non-Alcoholic Drinks.

Pour on the power to help support your heart.
Silk isSilk is made from one of Nature’s Perfect Proteins to fortify your body, and delivers a smooth chocolate taste that keeps you deliciously satisfied.

Advertising Agency: Leo Burnett, Chicago, IL, USA
Creative Director: Chris Julcher
Art Director: Claudio Venturini
Copywriter: Jeff Canzona
Photographer: Andric
CG: Saddington & Baynes

Comments (8)

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ek kanya's picture
ek kanya
Activity Score 814

excellent graphics on the falling liquid. excellent!

am an advertising junkie | read my flog at

Hiperion's picture
Activity Score 3138

Excellent graphics, yes...
but the concept....

joelapompe's picture
Activity Score 3845

how could you possibly continue to sell this idea in 2010? It's been done like 300 times already... boring!!!

bubblestheclownfish's picture
Activity Score 614

Yeah - this "campaign" has been done for regular Milk up here in Canada a looooooong time ago. It involved kayakers, swimmers etc. All relating to excercise and how milk plays a big part in that. This campaign is just derivative (though well rendered).

sloppy4's picture
Activity Score 1494

no more ads with pouring liquid or human hair making up things please.

Adaddicted's picture
Activity Score 3435

"no donuts"


STRTLRS's picture
Activity Score 1601

Old message, flawless execution.

I think, therefore... yeah.

andyStock's picture
Activity Score 666

I really don't get why they have included both the ice-cream and the person falling - one or the other would have done fine, but to do both just looks like they are trying too hard.

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