Silk Soymilk: Strength in Every Pour

Pour on the power to help support your heart.
Silk isSilk is made from one of Nature’s Perfect Proteins to fortify your body, and delivers a smooth chocolate taste that keeps you deliciously satisfied.

Advertising Agency: Leo Burnett, Chicago, IL, USA
Creative Director: Chris Julcher
Art Director: Claudio Venturini
Copywriter: Jeff Canzona
Photographer: Andric
CG: Saddington & Baynes

January 2010


ek kanya's picture
ek kanya
814 pencils

excellent graphics on the falling liquid. excellent!

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Hiperion's picture
3138 pencils

Excellent graphics, yes...
but the concept....

joelapompe's picture
3816 pencils

how could you possibly continue to sell this idea in 2010? It's been done like 300 times already... boring!!!

bubblestheclownfish's picture
614 pencils

Yeah - this "campaign" has been done for regular Milk up here in Canada a looooooong time ago. It involved kayakers, swimmers etc. All relating to excercise and how milk plays a big part in that. This campaign is just derivative (though well rendered).

sloppy4's picture
1494 pencils

no more ads with pouring liquid or human hair making up things please.

Adaddicted's picture
3435 pencils

"no donuts"


STRTLRS's picture
1601 pencils

Old message, flawless execution.

I think, therefore... yeah.

andyStock's picture
666 pencils

I really don't get why they have included both the ice-cream and the person falling - one or the other would have done fine, but to do both just looks like they are trying too hard.

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